Haute Spots: Liying Tay, co-founder of Crunchmoms, on how to experience the best of Dubai

Liying Tay may have found her home in Dubai, but her journey here was anything but conventional. Before settling in the UAE, she had an impressive career in Southeast Asia, where she worked as a market launcher for Grab and built Southeast Asia’s leading micro-influencer platform. But it was her move to Dubai, prompted by her husband’s new role, that led to the creation of Crunchmoms, a private network empowering women at every stage of their motherhood and career journeys.

“Crunchmoms was born from my need to redefine the balance between two worlds: my ambition to thrive in my career and my commitment to nurturing a growing family. When we started building Crunchmoms, I was a first-time expat mom, far from the support of close family and friends ... I started reaching out to my circle of ambitious, driven women around me who seem to have it together in their work lives and personal lives—the more I spoke to them, the more I realised the importance of community, honest conversations about motherhood, and practical support. It has been almost three years since we started Crunchmoms and it has evolved—just as we(my cofounder and I) have, as ambitious women, mothers, and leaders,” she says.

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