Global electronic accessory brand Casetify’s first luggage line includes a carry-on suitcase equipped with its proprietary Bounce technology
Casetify, the popular technology accessory brand that even Blackpink loves, is expanding into the travel market with the launch of its first luggage collection.
Founded in 2011 in Hong Kong, the company has transformed from a phone case maker into a global electronic accessories brand, with projected revenues reaching US$300 million in 2024.
“For over a decade, we’ve been perfecting the art of protection and personalisation for tech devices. Entering the travel category is a natural evolution that brings our signature Bounce technology and customisation platform to a new frontier,” says Wesley Ng, the brand’s co-founder and CEO.
Ng adds that the new luggage line aims to redefine how modern travellers express and safeguard their belongings while on the go.
Read more: How Casetify and Pestle and Mortar are creating tech accessories with Southeast Asian flair
The brand has incorporated its proprietary Bounce protection and resistance technology in its new lightweight 21-inch carry-on suitcase. It features Bounce Bumpers for better impact absorption and a durable Makrolon polycarbonate shell developed by German manufacturer Bayer.
The suitcase weighs about 3.7 kg and is available in red, blue and black. Customers can personalise it by adding text on its surfaces. The product, which has a lifetime warranty, is made-to-order and built with “easy-to-replace” parts to help extend its lifespan.
Other items featured in the new Bounce collection include a tech pack organiser and a packing cube set, offering additional travel organisation solutions.
The carry-on roller priced at US$399 is currently available online in North America and South Korea as well as select stores, including the newly opened flagship location in Seoul’s Dosan Park.
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