How would you design a space that encapsulates the brand of a multi-disciplinary studio that specialises in branding? With a highly collaborative relationship of course. The studio in question belongs to Fictionist Studio, a multi-disciplinary creative outfit founded and led by Joanne Chew. Chew had established the studio in 2014 and been working out of rented offices until she decided to take the plunge for a permanent studio space in Empire City Damansara.

Measuring about 990 sq ft, Chew was drawn by the unit’s high ceiling and layout which had a Soho duplex vibe. While Chew was confident about styling the space, she knew she needed technical assistance in the renovation. After seeing how interior design firm Wunderwall, approached projects with limited space like Small Shifting Space, she decided to reach out to them.
“We have admired many works by Fictionist which are infused with both cultural and abstract influences and we hit it off the first time we met, discussing everything design for hours. So when Chew approached us to work on her studio, we were all in,” recalls Sharmaine Wong, one of the trio who makes up the young design collective.
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ART BEAT
The main inspiration came from Chew’s work and her love for abstract art. “There was a whole collection of artwork which Joanne enthusiastically introduced to us in her old studio. We were struck by how these simple shapes, lines and colours translated into her work,” recalls Wong.
Like an artwork, the space was treated as a blank canvas with the additional design elements forming considered brushstrokes. “With the artwork, furniture and a mountain of books we knew would fill the space, we decided to introduce a white canvas where the backdrop including the floors, walls, and cabinets are painted matte white. This gallery-like approach allows other things we introduce in the space to contrast in intensity,” explains Wong.
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