The study analysed 100 interior designers across the globe to discover the 10 most sought-after in the world. It also ranked the top 10 by their Instagram followers and earnings, to find the most powerful social media star among them. Starck, known for his eclectic transformations of hotels, yachts, and bars, rakes in 41,000 searches a month—five times more than the 10th most Googled designer, Eric Kuster.
The 72-year-old Starck, who was born in France but now resides in Portugal, has never had any qualms being provocative whether in his public persona and his work. His Gun collection for Italian lighting brand FLOS, featured 18k gold replicas of machine guns and handguns as the lamp bases while his Juicy Salif juicer for Alessi has been panned as being all style with no function.
The designer is also the king of the pithy quote, saying that he can design a chair in two minutes and a hotel in a day and a half, or preferring to work alone, sometimes “naked in the bedroom.”
The world’s second most Googled interior designer is Nate Berkus. The US-based designer and TV personality pulls in 32,000 searches per month—well above the average searches for all designers on the list (20,990), including husband Jeremiah Brent.
Berkus who became a household name after debuting on Oprah Winfrey's show in 2002 went on to star in his own TV shows, pen best-selling books, creat coveted retail collections, and design countless interiors.
His work has been featured in Architectural Digest and Vogue and has been included on Elle Decor's “A-List” of the world’s top designers and was on the AD100 list in 2018.