Precisely on the occasion of the company's 70th anniversary, we launched the Kartell loves the planet manifesto which underlines the brand's commitment to sustainability. Kartell's commitment to implementing and improving environmental management systems more and more is guaranteed by adherence to international certification protocols, and in terms of health protection it boasts the GREENGUARD certification on all products, ensuring a low level of emissions and thus safeguarding the quality of the air inside. We are always looking for new materials that can respond to the characteristics and quality standards that have always characterized Kartell. Work on bioplastics is part of a wider innovation project.

The Kartell product is for us a timeless product, which is destined to occupy, at the end of its function, museum spaces and collectors' heritages. Our vocation is to create pieces that can help build culture, not objects that risk being abandoned if they are no longer used.

I like furniture. Design furniture, in particular. I have some pieces in my house, which include Kartell items of course, and have had the opportunity to visit stores and markets in different parts of the world during overseas trips. Some store owners don’t realise the importance of design from the past; I'll convince them to part with a particular piece without difficulty. So my house has become a museum for such pieces. If a piece of design from some 50 or 60 years ago didn’t sell well then but has a story to tell today, it's worth the investment.