Cover Watches and Wonders in Geneva
Watches and Wonders in Geneva
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Meantime, H. Moser & Cie. will move to the main hall of Palexpo, where the Watches and Wonders Geneva fair is held annually
Audemars Piguet announced yesterday that it will be part of Watches and Wonders 2026, taking place in Geneva from April 14 - 20 next year. During this time, it plans to host an exhibition celebrating its rich heritage and collaborative spirit through an interactive journey into its watchmaking savoir-faire. The manufacture last participated in a watch fair of this scale in 2019, when it was known as Salon International de la Haute Horlogerie or SIHH.
Read more: Audemars Piguet’s CEO Ilaria Resta on the brand’s 150-year legacy
Another brand that has been missing from watch fairs is also making a surprising comeback—the La Chaux-de-Fonds manufacture Corum. This follows its acquisition by CEO Haso Mehmedovic, who joined Corum in 2011 as a watchmaker, and is part of the brand's rebranding exercise to return to its haute horlogerie glory. Corum previously participated in Baselworld.
Above Corum’s headquarters in La Chaux-de-Fonds
Corum’s headquarters in La Chaux-de-Fonds
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“Our first participation in Watches & Wonders 2026 is a foundational moment — the starting point of Corum’s global revival.”
Schaffhausen-based H. Moser & Cie. is poised to step onto the main stage at Watches and Wonders. Starting next year, it will move from the Carré des Horlogers—the section reserved for independent and smaller brands—to join the ranks of Rolex, Patek Phillipe and other industry heavyweights in the main exhibition hall.
Indeed, Watches and Wonders 2026 will feature a larger slate of brands. Apart from Audemars Piguet and Corum, the new arrivals are Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Credor, Favre Leuba, l’Epée 1839, March LA.B and Sinn Spezialuhren.
Above The Meylan family, owners of H. Moser & Cie.
The Meylan family, owners of H. Moser & Cie.
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
