Cover Corum headquarters in La-Chaux-de-Fonds
Corum headquarters in La-Chaux-de-Fonds
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The La Chaux-de-Fonds manufacture seeks to reclaim its rightful place in haute horlogerie
After more than a decade, Hong Kong-based Citychamp Watch & Jewellery Group Limited has divested its stake in Corum to a group of Swiss investors. The buyout was led by CEO Haso Mehmedovic, formerly the brand’s sales director. It marks Corum’s return to 100 per cent Swiss governance, just in time to celebrate its 70th anniversary.
Mehmedovic, who joined the company in 2011, is supported by a team that shares his long-term vision: to reignite Corum’s creative force and reaffirm its singular identity.
"We have a tremendous opportunity to restore Corum’s rightful place in Swiss watchmaking. I grew up with this company and went through every high and low with the teams. Today, we’re putting bold creativity and innovation back at center stage, and building on Corum’s unique DNA,” said Mehmedovic.
Read more: Why the Breguet Classique Souscription 2025 is the perfect tribute to 250 years of legacy
Above Corum CEO Haso Mehmedovic
Corum CEO Haso Mehmedovic
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Corum is beloved for its Admiral nautical watches and the unconventional Bubble with its oversized crystal. But it is perhaps best known for the Golden Bridge linear movement, its parts arranged vertically along the central axis of the watch, making the bridge appear as if it is floating.
See also: Audemars Piguet’s Ilaria Resta on the brand’s 150-Year legacy
Above The Golden Bridge and its groundbreaking linear movement
The Golden Bridge and its groundbreaking linear movement
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Above Corum Admiral 45 Openworked Tourbillon
Corum Admiral 45 Openworked Tourbillon
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This year will focus on consolidation and laying the groundwork, with a full global relaunch expected in mid-2026. “We will be reinforcing our distribution, consolidating key markets, opening new horizons—and above all, bringing Corum back into the spotlight for collectors and enthusiasts around the world,“ Mehmedovic asserted.
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Brian Cheong leads the watch (Tatler GMT) and jewellery content at Tatler Malaysia, combining sharp editorial insight with years of luxury lifestyle experience. A seasoned journalist in luxury watches based in Kuala Lumpur, Brian had previously helmed World of Watches, Men's Folio and Prestige Malaysia.
