K-pop star and Tiffany & Co ambassador Rosé stars in the global launch of the Tiffany Lock collection

Once again embodying the modernity and spirit of the Tiffany & Co woman, Blackpink member Rosé is a vision in the American jeweller’s latest campaign for Tiffany Lock. In celebration of the collection’s global launch, she demonstrates the versatility of Tiffany Lock in this series of photographs, where she wears sparkling diamond Lock bangles with a chic little black dress.

First debuted in the US last September, the Tiffany Lock collection is inspired by one of the brand’s historic motifs dating back to the late 1800s: the padlock. At the time, Tiffany made and sold functioning padlocks designed to protect private information in books or secure dog collars. A decade later, it offered jewellery that incorporated a padlock such as gold bracelets with padlock clasps as well as a padlock brooch.

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Then in the 1990s, the house reintroduced padlocks with jewellery, beginning with the Heart and Key pendant, a silver heart-shaped padlock featuring a gold keyhole with an accompanying gold key. Since then, the padlock has become an important part of Tiffany’s DNA and the jeweller has created various takes on this motif. 

In the new Tiffany Lock collection, the brand reinvents the locking mechanism with an innovative closure that swivels and clicks in place, just as a padlock would, marrying both form and function. This unique design makes the jewellery a fun piece to put on and take off, and is already becoming one of the must-have accessories of the moment. 

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In addition, Tiffany Lock was created with inclusivity in mind. These sleek, sculptural bangles come in different sizes and are designed for everyone, regardless of gender. “No rules. All welcome” is the attitude behind the collection. Not only are these bangles an effortless style statement, they are also worn as bold and visual statements about the personal bonds that make us who we are.

With this global launch campaign starring Rosé, the Tiffany Lock collection will see new additions of rings, earrings and pendants in rose gold, as well as multiple colourways debuting later in the year.

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