K-pop star Rosé flaunts the new Tiffany HardWear collection in a series of powerful photos

Blackpink singer Rosé proves yet again to be the perfect Tiffany & Co. ambassador as she stars in the New York jewellery brand’s latest Tiffany HardWear campaign.

Embodying the bold attitude of the collection, the K-pop singer shows off the new Tiffany HardWear jewellery pieces in a series of photos shot by fashion photographer Mario Sorrenti. Sorrenti famously photographed Kate Moss’s Calvin Klein campaign in the ’90s, and it’s not a stretch to say that his new portraits of Rosé will be similarly immortalised.

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Above Photo: Tiffany & Co.

In them, Rosé is clad in powerful, all-black ensembles that are very much in the spirit of a New Yorker. Her looks also allow her stunning jewellery to shine, including a new Tiffany HardWear necklace crafted from black titanium, 18k rose gold and diamonds.

The Tiffany HardWear collection is defined by its use of the gauge link motif, taken from an archival bracelet by the New York luxury brand. The distinctive and versatile designs, which have been embraced by both men and women, capture modernity as well as the energy of New York.

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Above Photo: Tiffany & Co.

While Rosé is not a New Yorker herself (unlike Lady Gaga, who fronted the line when it launched in 2017), she undoubtedly captures the essence of the collection with her own sense of daring, seen in her stage presence for both her solo and group musical projects, as well as her style choices.

When she was named as a Tiffany & Co. ambassador last year, she also shared her love for the line: “I love the HardWear collection because it is very stylish. I was super excited when I first heard that I would be campaigning for that collection. I love how bold and chic you can look. I’m very interested in layering my necklaces these days; nothing does it better than the HardWear collection.”

It’s worth looking out to see how Rosé styles the new pieces, launching in July and November, for her upcoming appearances. For now, her second Tiffany & Co. campaign is testament enough to her versatility as a star.


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