The film is soundtracked to “Summer Renaissance”, the final song on Beyoncé’s latest album, Renaissance

Since the release of her album Renaissance in July, fans of Beyoncé have been waiting with bated breath for the accompanying visual album. So far, the multi-platinum, Grammy Award-winning artist has been dropping teasers without releasing any full music videos.

While she continues to keep the BeyHive in suspense, Tiffany & Co has released a new Lose Yourself in Love campaign video with Beyoncé, set to Summer Renaissance, the final track on Renaissance. The one-minute video is not only an ode to her latest album, but is also the result of a close collaboration and a shared vision with Tiffany & Co.

“I am honoured to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” says Beyoncé.

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Directed by Grammy Award-winning director Mark Romanek and shot on a rare 65mm camera, the anthem film is inspired by the iconic Studio 54-era of New York City. Evoking the energy of vintage Manhattan and the escapism of 1970’s club culture—with a modern twist— the black-and-white film sees Queen Bey strutting down an alley into a club where she takes the stage in a shimmering dress and, of course, iconic Tiffany & Co jewellery. 

Along with some stunning pieces by legendary Tiffany & Co designer Jean Schlumberger, the star shines in a custom Tiffany HardWear necklace created specifically for the campaign that took over 40 hours to assemble and polish by hand, and which will be available to purchase. She also wears an incredible Tiffany Setting engagement ring with an over 10-carat diamond. 

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Tatler Asia
Above Beyoncé poses behind-the-scenes of Tiffany & Co.'s “Lose Yourself in Love” film (Photo: Tiffany & Co.)

Together with a cast of 90 dancers, Bey’s energy is captivating throughout the film, which is a fun celebration of individuality, joy and self-expression. 

Additionally, the “Lose Yourself in Love” campaign reflects Tiffany & Co’s continued support of underrepresented communities. The newly launched social impact platform, Tiffany Atrium, includes the American jewellery house’s ongoing partnership with Beyoncé and Jay-Z through the Tiffany & Co About Love Scholarship Program, in collaboration with BeyGood and the Shawn Carter Foundation.

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