Cover Ashvin Valiram, Valiram director, Sui He,
Yeo Mui Hong, chief executive of ION Orchard,
Mukesh Valiram, Valiram director,
Ambassador Jonathan Kaplan, United States ambassador to Singapore,
Taylor Hill and
Dato Sharan Valiram, Valiram director, cutting the ribbon for the opening of Victoria’s Secret flagship store at ION Orchard, Singapore
Ashvin Valiram, Valiram director, Sui He, Yeo Mui Hong, chief executive of ION Orchard, Mukesh Valiram, Valiram director, Ambassador Jonathan Kaplan, United States ambassador to Singapore, Taylor Hill and Dato Sharan Valiram, Valiram director, cutting the ribbon for the opening of Victoria’s Secret flagship store at ION Orchard, Singapore
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Inaugurating Victoria’s Secret’s ION Orchard flagship store in Singapore, the event showcased inclusivity, luxury fashion, and an enchanting after-party
Victoria’s Secret’s ION Orchard flagship store opened on November 1, 2023, with a star-studded guest list to inaugurate a new era of style and luxury for the brand. Injecting elegance were Taylor Hill and Sui He—Victoria’s Secret’s iconic models—who attended the ribbon-cutting ceremony together with the retailer’s executives.
The store—which the brand calls its “Store of the Future” and the first ever to include its PINK brand in Singapore—is a projection of its values to celebrate women and self-expression. Victoria’s Secret PINK is focused on supporting the power of community, fostering positive mental health among young adults and being kinder to the planet. As such, design intentions at the store are to make all feel welcome, as reflected in the mannequins of different sizes, inclusive product offerings (all bras come in sizes ranging from 32 A to 38 DDD and in various lining levels from unlined, lightly lined, to push up), and cutting-edge technology to enhance the shopping experience.
Read more: The first Victoria’s Secret campaign by a female-led creative team in Malaysia
Above The store offers a great range of products from lingerie to sleepwear to athleisure and loungewear
Above The store’s cotton candy-pink fitting room
The store offers a great range of products from lingerie to sleepwear to athleisure and loungewear
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The fitting room area is a candy-pink parlour within the store where bra fit experts are available for one-on-one bra fitting sessions. For fragrance enthusiasts, experts are also on hand to tailor recommendations for individual scent profiles. The full offering at the store includes bras, panties, sleepwear, athleisure, loungewear, fragrances and body care.
See also: Exclusive: Victoria’s Secret model Sofía Jirau talks breaking the mould
Sui He and Taylor Hill
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After the flagship store tour and just after sunset, VIP guests—including models Hill and He—adjourned to an after-party at Mondrian Singapore Duxton, where Victoria’s Secret had transformed the outdoor garden and in-house eatery into a mini dreamland adorned with its iconic elements. Guests walked under a garden archway to be greeted by a pink-lit Victoria’s Secret logo floating on the water display right before the entrance to the main room, where many of its award-winning fragrances were displayed.
The many guests who came ready to party were dressed in hot pink, or the most striking pieces of the latest Victoria’s Secret collections added to the atmosphere. The rest of the night was filled with delectable bites, flowing drinks, feel-good music and an uplifting mood where everyone felt free to express their individuality. Many new kinships were made in this inner space hosted by the world’s largest intimate speciality retailer. Take a peek below.
Chalita and Kylie Verzosa
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Credits
Images: Victoria’s Secret
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About
Lynette loves travelling and dancing to Latin music almost as much as she enjoys period films and pastry desserts. She is constantly in search of the perfect nude lipstick and finds her best ideas through walks in nature.
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As the Editor-in-Chief of Tatler Malaysia, Lynette leads the content teams for print, digital and social media platforms of the brand. She has over 20 years experience in media, having been editorial director and editor-in-chief for lifestyle titles such as Cleo, ELLE, Esquire, Men’s Health, and Women’s Health.
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