From celebrity sightings to champagne-fuelled conversations, Tatler and Paragon unveil the new Paragon Club—where loyalty meets luxury
If loyalty programmes were once about points, Paragon has reimagined them as something far more seductive: a passport into a world where style, service and social currency converge. At the Friends of Paragon party, hosted in collaboration with Tatler, the unveiling of the new Paragon Club felt less like a launch and more like an initiation into a quietly powerful circle.
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Set on the sixth floor, the Paragon Club is a study in hushed luxury—cream-on-cream interiors, plush seating that invites lingering, and private suites designed for everything from discreet meetings to impromptu tête-à-têtes. It is, quite simply, a respite after a day of shopping—but also a place to be seen resting. Because at Paragon, even pause has polish.

Above A sanctuary in cream and quiet confidence—the Paragon Club redefines what it means to take a break in style
The evening drew a glittering guest list, with Tatler’s cohort inducted—fittingly—into the Pinnacle tier, the programme’s most rarefied echelon. Among the crowd: Desmond Tan, Rebecca Lim—fresh off her Asia’s Most Stylish 2025 accolade—and Fiona Fussi, the enduring face of Paragon. Each, in their own way, embodied the effortless elegance the Paragon Club seeks to cultivate.

Above Where Tatler’s most stylish gathered at the Paragon Club, the night unfolded in a swirl of laughter, music and magnetic energy
Soundtracking the night were the Twin Dragons—Brandon and Julien Leo—Tatler Asia’s Most Stylish alumni whose DJ set pulsed with both familiarity and flair. No strangers to the Tatler universe, their presence lent the evening a familial glamour, the kind that money cannot quite buy but Paragon somehow knows how to host.
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Cocktails flowed courtesy of Jigger & Pony—each sip as considered as the guest list—while desserts by Janice Wong offered an artful crescendo: edible sculptures that blurred the line between indulgence and imagination.

Above On the decks, at the Paragon Club, the Twin Dragons turned the night electric—where rhythm met refinement in perfect sync
But beyond the soirée, the Paragon Club itself is the true protagonist. Structured across four tiers—Premier, Prestige, Platinum and Pinnacle—it transforms everyday spending into a quietly escalating narrative of rewards. At entry level, Premier members begin with ease: earning points, redeeming vouchers, and enjoying birthday perks. Prestige introduces a sense of arrival—double points, lounge access, and even meeting room privileges. Platinum refines the experience further, layering in afternoon teas, higher multipliers, and thoughtful luxuries like birthday cakes and curated rewards.
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Then comes Pinnacle—the realm of the truly initiated. Here, a dedicated concierge orchestrates everything from reservations to bespoke experiences, while benefits scale accordingly: up to four times points on spend, elevated birthday privileges, and generous lounge access complete with private suites and leisurely teas. It is less a tier and more a lifestyle—one that anticipates your needs before you articulate them.

Above Cocktails by Jigger & Pony brought the Friends of Paragon party to life—each pour a masterclass in balance and boldness

Above At at the Paragon Club that evening, Janice Wong’s confections dazzled—where artistry met indulgence in every exquisite detail
Crucially, the Paragon Club is not static. Points are earned, redeemed, and—much like style—constantly in motion. Whether exchanged for dining vouchers, shopping indulgences or even parking privileges, the system is designed to feel seamless, intuitive, and, above all, rewarding.
As the evening drew to a close, what lingered was not just the taste of fine chocolate or the echo of a DJ set, but the sense that Paragon has quietly rewritten the rules of retail loyalty. Here, privilege is not merely earned—it is experienced.
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