Discover Jamie Chua’s three rules of style at Paragon

With close to half a million square footage of luxury retail, Paragon is one of the most recognisable fashion icons locally and abroad. And equally noticeable are Chua’s frequent visits to Paragon; becoming the stuff of legend, with adoring fans just clamouring to catch a glimpse of her latest purchases.

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“You know, I’ve always shopped at Paragon,” she says with a smile as she pauses to put on a shimmering heel on Tatler’s set, before continuing, “Its glamour is undeniable!”

Since its founding, Paragon, like its name suggests, has been a paragon of style, synonymous with luxury and sophistication — a reputation that resonates so strongly with Chua’s own ethos of glamour. For her, stepping into Paragon is like entering a world of possibility, where every boutique holds the promise of discovering something truly extraordinary.

Standing as a towering monument to luxury, the mall boasts an impressive array of international brands like Saint Laurent, Gucci and Prada and a myriad of diverse high fashion boutiques—offering an unparalleled shopping experience for those with a taste for the finer things in life.

But perhaps what Chua values most about Paragon is the personalised service and attention to detail that she receives with every visit—beyond its stellar lineup of designer boutiques. The award-winning mall also offers Chua a sanctuary of serenity with exclusive access to its coveted Paragon Club Lounge. An impressive quiet enclave reserved strictly for Paragon's premium shoppers who have fostered a loyal relationship with the mall over the years, the elegant and modern interiors of the lounge is the perfect respite for a fortifying cup of coffee after a long day of shopping cardio. “I am a seasoned shopper and a stickler for details, and I love the amount of attention the staff put into my shopping experience,” Chua points out.

Whether she is taking a breather and resetting herself for more luxurious sartorial experiences at Paragon or having a meeting with her fashion collaborators for her next viral social content, Chua knows that she can always retire to the Paragon Club Lounge, with its equally inviting meeting rooms, to provide an all-rounded experience beyond mere shopping alone.

After all, her long-standing relationship with Paragon is a testament to more than just the timeless allure and enduring appeal of luxury fashion.

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