Cover Pharrell Williams, the new creative director for Louis Vuitton menswear, is set to show his first collection for the French luxury brand at Paris Fashion Week. (Photo: Getty Images)
Pharrell Williams, the new creative director for Louis Vuitton menswear, is set to show his first collection for the French luxury brand at Paris Fashion Week. (Photo: Getty Images)
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Tune in at 3.30 am Singapore time on Wednesday, June 21, to watch the Louis Vuitton Men’s spring/summer 2024 show right here
Pharrell Williams, one of the most influential tastemakers of the 21st century, is about to start a new chapter at Louis Vuitton. The 50-year-old was named as the men’s creative director of the French luxury brand earlier this year, putting to rest the many rumours of who would replace his late predecessor, Virgil Abloh.
Like Abloh, Pharrell has a knack for merging the worlds of music, fashion, art and culture together his creative output. His many connections—with the likes of Japanese artist Takashi Murakami, or streetwear icon and Kenzo designer Nigo, for example—have also resulted in some bestselling collaborations, which only makes him all the more appealing to LVMH, the luxury conglomerate that owns Louis Vuitton and that has found partnerships to be very profitable for its other brands like Dior and Tiffany and Co.
Read more: Pharrell Williams’s biggest luxury fashion collaborations
Above Pharrell poses in front of his first Louis Vuitton Men campaign, featuring Rihanna. (Photo: Getty Images)
Pharrell poses in front of his first Louis Vuitton Men campaign, featuring Rihanna. (Photo: Getty Images)
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Unlike Abloh, however, Pharrell is very much a “celebrity designer”—a term that, in some parts of the fashion industry, is still said with distaste. Helming one of the most important French fashion brands is no small honour, and Pharrell’s appointment suggests that at Louis Vuitton (and perhaps the fashion industry at large) buzz and business acumen matter more than actual technical skills.
You also get a sense of that through Pharrell’s first Louis Vuitton Men’s campaign, which features fellow LVMH-affiliated star Rihanna, baby bump and all. In an image of him posing in front of the campaign—which was mounted on a billboard in front of the Musée d’Orsay in Paris, no less—Pharrell wears a black leather jacket and matching pants from his debut collection for the maison.
Pharrell will finally unveil the full spring/summer 2024 menswear collection on the Pont Neuf bridge, during one of the hottest runway shows of Paris Fashion Week. Tune in below to see what he has in store when the Louis Vuitton spring/summer 2024 fashion show goes live on Wednesday, June 21, at 3.30 am (Singapore time).
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Pameyla Cambe is the Assistant Digital Editor of Tatler Singapore. She handles the Fashion section of the website, where she reports on trends, the hottest fashion launches and what your favourite Asian celebrities are wearing.
