Cover The latest Lady Dior campaign signals a fresh chapter, where heritage and modern spirit converge under Jonathan Anderson
The latest Lady Dior campaign signals a fresh chapter, where heritage and modern spirit converge under Jonathan Anderson
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In its newest campaign for the Lady Dior bag, the French maison makes a striking statement by entrusting the image to three actresses of remarkable talent: Mia Goth, Greta Lee and Mikey Madison.
Captured by David Sims, the campaign unfolds at the Pavillon de Musique de la Comtesse du Barry in Louveciennes, an 18th-century landmark of French architecture. Within this classical setting, Anderson’s first design for Dior finds its stage, opening a dialogue between past and present, while honouring the enduring legacy of the Lady Dior.
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For this debut, Dior cast Mia Goth, Greta Lee and Mikey Madison to embody a renewed spirit. Each appears with a distinct presence, their unrestrained beauty infusing Lady Dior with a renaissance energy that feels at once timeless and vividly current. Freed from convention, they breathe new life into the house’s most recognisable creation.
The campaign, photographed by David Sims, reimagines the iconic bag with fresh modernity (photo: Dior)
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Jonathan Anderson describes Lady Dior as one of fashion’s most emblematic bags. By pairing it with the faces of Mia, Greta and Mikey, he believes it is “reborn” in a different visual language, its intrinsic value preserved yet infused with contemporary expression.
Above Oscar-winner Mikey Madison brings fresh energy, classic and modern in equal measure, to one of Dior’s most enduring icons (photo: Dior)
Oscar-winner Mikey Madison brings fresh energy, classic and modern in equal measure, to one of Dior’s most enduring icons (photo: Dior)
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Above Mia Goth captivates with her mysterious femininity, a beauty that balances tradition with innovation (photo: Dior)
Mia Goth captivates with her mysterious femininity, a beauty that balances tradition with innovation (photo: Dior)
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Above Greta Lee, chosen by Dior as the embodiment of approachable sophistication, brings an effortless modernity (photo: Dior)
Greta Lee, chosen by Dior as the embodiment of approachable sophistication, brings an effortless modernity (photo: Dior)
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