Cover After establishing itself in Ho Chi Minh City, Dior Beauty further extends its reach with a new store opening in Hanoi (photo: Dior Beauty)
After establishing itself in Ho Chi Minh City, Dior Beauty further extends its reach with a new store opening in Hanoi (photo: Dior Beauty)
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Dior has officially launched a new Dior Beauty boutique in Hanoi, marking a significant milestone in the brand’s expansion within the Vietnamese beauty market.
Situated in the heart of the capital, the boutique offers a dedicated space showcasing Dior’s beauty lines, including perfume, makeup and skincare. Here, enthusiasts can immerse themselves in the curated collections that have defined Dior Beauty, from iconic fragrances and trend-setting lipsticks to innovative skincare formulas.
The Dior Beauty store’s design is elegant and refined, yet retains the unmistakable luxury synonymous with Dior. A harmonious blend of neutral tones and carefully considered lighting creates a captivating visual experience. The interior layout is thoughtfully planned, with illuminated product displays that catch the eye and private areas for personalised consultations, all reflecting meticulous attention to detail and sophistication. Display sections are clearly defined by product category, offering customers ease and comfort as they explore.
Dior Beauty’s new store is located at 6 Phan Chu Trinh, Cua Nam Ward, Hanoi
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A standout feature of this launch is the dedicated display for the high-end perfume line, La Collection Privée. Introduced in 2004 with the first three creations (Cologne Blanche, Eau Noire and Bois d’Argent) La Collection Privée swiftly won over connoisseurs with its elegant design and distinctive scents.
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Under the expertise of perfumer François Demachy, La Collection Privée has gradually grown to include artistic scents such as Gris Dior, Ambre Nuit, Oud Ispahan and Jasmin des Anges. Each fragrance acts as a refined statement, crafted from precious ingredients like Grasse jasmine, Florence iris and oud wood. These creations embody the brand’s masterful craftsmanship and signature aesthetic, while evoking the lifestyle of Christian Dior himself.
Above The high-end perfume line La Collection Privée enjoys its own private “residence” (photo: Dior Beauty)
The high-end perfume line La Collection Privée enjoys its own private “residence” (photo: Dior Beauty)
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The opening of this new Dior Beauty boutique reflects Dior’s long-term commitment to sustainable growth in Vietnam, alongside the rising demand from domestic consumers for luxury beauty products. Dior Beauty’s presence promises to become a key destination on Hanoi’s high-end shopping map.
