Jenna Ortega Named Dior’s New Global Ambassador

Dior has just named Jenna Ortega the global ambassador for its iconic cosmetics line. The young American actress brings a breath of fresh air, blending the maison’s signature elegance with the sharp, contemporary flair of a modern-day muse.

In 2025, Jenna Ortega’s relationship with Dior took a significant turn as she stepped into her role as the face of the brand’s makeup line, in collaboration with Peter Philips, the Creative and Image Director of Dior Makeup.

A California native, Jenna Ortega is best known for her portrayal of Wednesday Addams in the eponymous Netflix hit, directed by Tim Burton. She teams up once again with the acclaimed filmmaker in Beetlejuice Beetlejuice, and will return to screens in the second season of Wednesday, set to premiere this autumn.

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With a magnetic presence and fiercely independent spirit, Jenna Ortega perfectly captures the refined yet audacious beauty Dior continues to champion.

“The House of Dior represents elegance, courage and timeless allure. Being part of it is both enchanting and slightly surreal,” she says. “I remember the first time I wore lipstick, I must have been about 10 or 11. My mum applied it for me in the bathroom of a film set,” Jenna recalls.

Jenna Ortega: The new global ambassador of the Dior spirit