Cover The new Fendi Takashimaya store (Photo: Fendi)

At its women’s flagship store in Takashimaya, Fendi celebrates the 25th anniversary of its beloved It-bag

You could say that the Fendi Baguette birthed the very idea of an It-bag. Since Sarah Jessica Parker’s Carrie Bradshaw established it as her favourite bag on the show Sex and the City, it has remained a coveted accessory for women the world over—and one that has come in many different versions over the years.

25 years, to be exact. To celebrate the anniversary of its iconic bag, Fendi has launched a collection of Re-Edition Baguette bags, each selected from the Italian fashion brand’s archives.

That includes the dazzling mirror-embellished design from Fendi’s spring/summer 1999 collection, for which the Baguette’s creator, Silvia Venturini Fendi, was inspired by her mother’s glamorous home. There’s also an embroidered bag (featuring over 16,000 turquoise beads!) from the same collection. Add to that a denim Baguette, a sequinned Baguette, and a crystal-covered Baguette—all released in the 2000s and now making a timely comeback.

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These 25th anniversary Baguette bags, which were unveiled back in September at a special runway show in New York, are now proudly showcased at Fendi’s new store in Takashimaya at Ngee Ann City. The space is dedicated to the Italian fashion brand’s offerings for women, which run the gamut from ready-to-wear designed by Kim Jones to Fendi furs, handbags in exotic skins and small leather goods.


The boutique is also a marble paradise: its stylish and sleek interiors take cues from Roman architecture, with the highlight being the VIP Room that’s bedecked with precious pink crystal marble and plush ivory carpeting.

Local celebrities like Glenn Yong, Jeanette Aw and Fiona Xie were among the first to experience Fendi’s luxurious new flagship store at its official opening, where they showed up to the red carpet in their finest Fendi. Below, see all the stylish Singapore stars who graced the event.

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