Local artisans reinterpret the Fendi Baguette bag as shown in the Hand in Hand exhibition opening October 30 to November 28, 2021

The Fendi Baguette handbag has been all the rage lately. Fashion enthusiasts of all ages are finding the fashion house's iconic piece a chic option to match their wardrobe. Designed by the Artistic Director of Accessories and Menswear Silvia Venturini Fendi in 1997, the Baguette bag has a canvas and shape that's instantly recognisable.

See also: British Exhibition Puts Spotlight On The Cultural Significance Of Handbags

But this year, Fendi announces a project that calls upon a diverse group of ateliers and workshops to reinterpret the iconic bag by applying local craft for the "Hand in Hand" exhibition.

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The "Hand in Hand" initiative establishes a strong network of human relationships which the fashion house strongly believes is a way to preserve and transmit local craft, creativity, and savoir-faire of artists across Italy. These artisans came from different regions such as Abruzzo, Basilicata, Calabria, Campania, Emilia- Romagna, Friuli-Venezia Giulia, Lazio, Liguria, Lombardia, Marche, Molise, Piemonte, Puglia, Sardegna, Sicilia, Toscana, Trentino-Alto Adige, Umbria, Valle d’Aosta, Veneto.

See also: Architectural Marvels: 7 Places You Need To Visit In Italy

These artisans made us of precious metals, stones, cotton embroidery, and carefully-moulded leather in recreating the Baguette handbag. These creations are showcased across the ground floor of the Palazzo della Civilta Italiana.

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The experience is both digital and physical; the exhibition's scenography features floor-to-ceiling LED screens that reflect off Palazzo della Civiltà Italiana’s marble floor.

Each Baguette bag is displayed at the centre, surrounded by the materials and tools the artisans used to create it. There you'd be surprised to see the 20 meticulous processes that will be revealed in a series of video documentaries embedded into each workstation.

It's a beautiful voyage across time and place—the different regions of Italy, the different family-owned workshops, and the craft collectives who hold intergenerational secrets of their ancestral art.


To know more, visit fendi.com

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