Melinda Zeman’s fine jewellery brand Boochier stands out for the right reasons. Her emphasis on colour and playfulness appears at first sight to play the trendy debutante, but upon closer inspection takes on a modern approach to happiness, memory, and nostalgia. The half-Chinese, half-Ghanaian mother of four is known to meld East and West in her designs, and her personal looks encapsulate that of the woman hitting checkout on Boochier: a fashion-forward individualist who’s as enamoured by story as she is with style.
1. How would you describe your personal style?
I love experimenting. I remember I used to be obsessed with cowboy hats when I was in high school and used to walk around in cowboy hats on the weekend. I also went through a phase where I was obsessed with traditional Chinese clothes. I’m probably not as daring these days because my kids would never let me get away with it, but I do like to mix and match more classic pieces with slightly unusual or extremely colourful pieces that most people wouldn’t wear. We live once, so why not have fun?
2. What’s a fashion Instagram account you’re currently obsessed with?
I’m currently obsessed with @susiebubble. She is such a mood lifter and has such a unique sense of style. Her style is colourful and so tasteful. She knows who she is, what her style is and full embraces it. It's so genuine—and I think that is a characteristic that we value now more than ever. I also love @tinaleung. She makes looking cool so effortless, is so good at accessorising and is so chic.
3. What is your favourite fashion memory and why?
I think my favourite fashion memory was probably the first time I met Rihanna. She was wearing a black and gold Versace bomber jacket with matching leggings and just looked so sophisticated, cool, loud and elegant all at once. She looked so confident and so in charge and yet so relaxed. It's such an unusual combination but that’s how I felt at the time. I’m really into early 00s fashion, where everything was about loud prints, bright colours and matching tops and bottoms, so that was a really iconic moment for me.