Cover Amanda Leong's relationship with Paragon spans decades—a love affair built on fashion, family and the art of shopping well
Amanda Leong's relationship with Paragon spans decades—a love affair built on fashion, family and the art of shopping well
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Tatler+
From fashion finds and fragrance discoveries to moments of quiet luxury at the new Paragon Club Lounge, Amanda Leong reveals why Paragon remains one of Singapore’s most enduring destinations for style, service and sophisticated indulgence
For Amanda Leong, shopping has never been merely about acquisition. It is about discovery, connection and the small rituals that transform an ordinary afternoon into something memorable. Which perhaps explains why Paragon—a destination she has frequented since childhood—continues to hold such a special place in her life.
“Paragon has been woven into every stage of my life,” she reflects. “Growing up, it was where my family gathered for weekend brunches and dim sum. As a young adult, it became a destination for shopping, cafés and meeting friends. Later, as a mother, I found myself returning for its family-focused offerings and children’s fashion.”
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Today, as an entrepreneur of a footwear label, Amanda still returns frequently to the mall—but with a seasoned eye for luxury and an appreciation for thoughtful experiences that extend beyond the boutiques themselves. That philosophy forms the backdrop to her latest outing at Paragon, where Tatler followed her on a shopping journey through some of the mall’s most coveted fashion houses before concluding at the newly unveiled Paragon Club Lounge.
Above Stepping into Paragon, Amanda Leong begins an afternoon defined by style, discovery and a few irresistible temptations along the way
Above Beyond its luxury boutiques, Paragon remains a place of memories, milestones and meaningful discoveries for Amanda Leong
Stepping into Paragon, Amanda Leong begins an afternoon defined by style, discovery and a few irresistible temptations along the way
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“Luxury today is as much about ease, comfort and discovery”
The day began, fittingly, with fashion.
At Marni, Leong found herself drawn to the brand’s irreverent charm, leaving with the sculptural Gathered Bag. At Givenchy, she gravitated towards a pair of signature black leather boots—a wardrobe staple with just the right amount of attitude. Meanwhile, Maison Margiela offered a chance to play fashion chameleon as she experimented with three distinct looks, proving that personal style is often less about rules and more about reinvention.
Above A playful stop at Marni sees Amanda Leong falling for the sculptural charm of the Gathered Bag
Above At Paragon's Marni boutique, Amanda embraces fashion's more whimsical side with a covetable new companion in tow
A playful stop at Marni sees Amanda Leong falling for the sculptural charm of the Gathered Bag
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At Jil Sander, the experience became decidedly more sensory. Exploring the house’s fragrances, Leong lingered over scents in the same way one might savour a work of art—thoughtfully, intuitively and without rushing the process.
It is precisely this kind of leisurely exploration that she believes remains impossible to replicate online.
“Shopping has always been a social activity for me,” says Leong. “I love spending an afternoon with friends, and more recently, with my daughter. Discovering new collections, exchanging opinions and enjoying a coffee or matcha between stops.”
Above A touch of Parisian edge arrives courtesy of Givenchy, where Amanda discovers a forever pair of black boots at Paragon
Above Every timeless wardrobe deserves timeless rewards. In Paragon, Amanda earns Paragon Club points with every purchase, making luxury shopping all the more rewarding
A touch of Parisian edge arrives courtesy of Givenchy, where Amanda discovers a forever pair of black boots at Paragon
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For Leong, luxury shopping is about far more than a transaction. It is the conversations, inspiration and shared moments that unfold along the way.
That perspective feels particularly relevant at a time when e-commerce dominates so much of modern retail.
“A truly luxurious destination is one that offers both exceptional curation and an exceptional experience,” she says. “Luxury today is as much about ease, comfort and discovery as it is about the products.”
The best luxury destinations understand this instinctively. Increasingly, shoppers are seeking experiences that linger long after the purchase itself—not simply through what they buy, but through how they are looked after. At Paragon, that philosophy extends beyond the boutiques. Exclusive campaigns and immersive collaborations, such as Blooming Imagination with chef-artist Janice Wong, bring moments of creativity and discovery to the mall. For Pinnacle members, the experience becomes even more personalised through a dedicated Personal Concierge, offering tailored shopping recommendations, dining and wellness reservations, meeting suite bookings at the Paragon Club Lounge, priority rewards redemption and even baggage deposit services. It is luxury not simply as retail, but as thoughtful, effortless hospitality.
For those seeking a more tailored approach, Paragon's Personal Stylist service offers a similarly considered experience. Available by appointment, it allows guests to navigate the mall's luxury boutiques with the guidance of a dedicated stylist, turning an afternoon of shopping into something far more personal.
Above At Jil Sander, the experience becomes sensory as Amanda explores fragrances at Paragon crafted with the same precision as the house's tailoring
Above Not every luxury purchase hangs in a wardrobe. At Paragon’s Jil Sander boutique, Amanda indulges in the transformative power of scent
At Jil Sander, the experience becomes sensory as Amanda explores fragrances at Paragon crafted with the same precision as the house's tailoring
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The evolution of luxury
That commitment to experience sits at the heart of the newly launched Paragon Club, the mall’s refreshed loyalty programme designed to transform shopping into something more personal.
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Structured across four tiers—Premier, Prestige, Platinum and Pinnacle—the programme reflects a broader shift in how luxury consumers engage with retail today. The emphasis is no longer simply on what is purchased, but on the experience that surrounds it.
Through the Paragon Club app, members can seamlessly earn and redeem points, pay with points at participating retailers, unlock exclusive rewards and access a calendar of curated experiences designed specifically for the community. As members move through the programme's tiers, the benefits become even more rewarding, with Prestige, Platinum and Pinnacle members earning two, three and four times the points respectively for every qualifying S$100 spent.
For Platinum and Pinnacle members, the experience becomes even more elevated with complimentary afternoon tea served within the lounge, while Pinnacle members and Friends of Paragon enjoy access to a dedicated concierge service designed to make every visit feel effortless.
In many ways, it reflects how luxury itself has evolved.
“Luxury is no longer defined solely by what you buy, but by how you feel throughout the entire journey,” says Leong.
Above Fashion chameleon mode activated: Amanda experiments with distinct personas at Maison Margiela in Paragon
Above With its impressive floor space and incredible variety, Paragon's Margiela boutique allows Amanda to prove that great style is not about rules, but reinvention
Fashion chameleon mode activated: Amanda experiments with distinct personas at Maison Margiela in Paragon
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After a successful afternoon of shopping, she arrives at the Paragon Club Lounge carrying her latest acquisitions. Located on the sixth floor, the space offers a calm retreat from Orchard Road’s constant energy, with elegant interiors, comfortable seating and private suites designed for both work and relaxation.
In many ways, the lounge feels emblematic of where luxury is headed. Not louder. Not faster. Simply more thoughtful. In a city where time is often the ultimate luxury, having a space to pause between appointments, recharge after a successful shopping expedition or enjoy a quiet conversation over tea feels every bit as valuable as the purchases themselves.
“The new Paragon Club Lounge is a wonderful example of this,” she says. “Shopping can be an all-day affair, and having a beautiful, comfortable space where Paragon Club members can pause, recharge and enjoy a moment of quiet elevates the experience significantly.”
A relationship that endures
Perhaps what makes Leong such an apt ambassador for the Paragon experience is the fact that her relationship with the destination has evolved alongside her own life.
“What sets Paragon apart is its sense of effortless sophistication,” she reflects. “Luxury can sometimes feel intimidating or transactional, but Paragon has always felt warm, familiar and highly curated.”
Above The Paragon Club app places rewards, privileges and personalised experiences elegantly at members' fingertips
Above From points to privileges, the Paragon Club app transforms every Paragon visit into a more rewarding experience
The Paragon Club app places rewards, privileges and personalised experiences elegantly at members' fingertips
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That balance—between aspiration and accessibility, novelty and familiarity—is increasingly rare.
And as Leong settles into the Paragon Club Lounge surrounded by her latest finds, it becomes clear that the future of luxury shopping is no longer defined solely by what leaves the boutique with you.
It is about the journey, the people, the pauses and the privileges along the way. At Paragon, Amanda Leong has been enjoying that journey for years. Now, thanks to the Paragon Club, it has become even more rewarding.
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Adriel Chiun is the Branded Content Editor of Tatler Singapore.
