Cover Gareth Pugh autumn/winter 2016 (Photo: Catwalking/Getty Images)

Here’s a selection of the creepiest moments in fashion from designers who dabbled in drama on the runway, from the likes of Alexander McQueen and Rick Owens

Fashion and horror go hand in hand, and these are the designers who made particularly terrifying collections if you need inspiration for this coming Halloween weekend.

See more: 10 Halloween Make-up Looks to Get You Inspired

1. Gucci

Creative director Alessandro Michele really turned heads when he sent replicas of his model’s heads down the Gucci autumn/winter 2018 runway. It’s certainly one way to keep the attention on show.

2. Alexander McQueen

The late and great Alexander McQueen had a talent for turning gory into glamour, as evidenced at his autumn/winter show in 2009. With pale faces, clownish lips and feathers in all forms, his creations looked like caged creatures.

3. Luella

Although this show dates from 2008, these whimsical witches still have a twisted element about them. The pagan influence, which included a witch hat and severe eyeliner, make these models looks like they’ve just hexed the audience.

4. Haider Ackermann

We’ve never seen Bella Hadid look so spooky. The bleached brows, and all-black and massive beehive framed with spiky bangs, are totally transformative—we’re getting Winona Ryder as Lydia Deetz vibes from Beetlejuice.

5. Christian Dior

John Galliano, creative director at Dior back in 2006, was known for his theatrics on the runway. This haute couture collection inspired by the French revolution was no different, and he took all the bloodiest elements of the time and turned them into something raw and dramatic.

6. Rick Owens

Rick Owens turned to make-up artist Salvia for these otherworldly looks at his autumn/winter 2020 show. There’s something deeply unsettling about the way these models stalk the runway, with half-shaved heads and tubes protruding from their faces.

7. Gareth Pugh

This designer takes the cake in terms of terrifying runway moments. Almost all his shows have delivered some element of horror, whether that be a reference to Hannibal Lecter in 2016, uncanny mannequin masks and ritualistic face paint in 2015, inky black eyes in 2017 and a mask straight from outer space in 2012.


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