Charlene Sim grew up with the most sensitive and acne-prone skin in her family, having battled eczema since she was a child and later on suffered from acne during her teenage years. So who would have thought that she would go on to create her own skincare line in the future?
The former Singapore Airlines stewardess was inspired to research non-toxic skincare ingredients that were gentle yet efficacious and soothing for Singapore’s climate as well as suitable for her mother who was undergoing chemotherapy treatment for cancer. With that, Glowfully was born in 2018.
Formulated with naturally derived, harsh-free ingredients that are safe for everyone in the family, Sim’s skincare line does not contain paraben, phthalates, sulfates and formadelhyde.
We spoke with the local beauty entrepreneur to discover more about her skincare habits and how she overcame her skin troubles during her early years.
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How long do you typically spend on your skincare routine?
Charlene Sim (CS): I typically spend less than 10 minutes on my skincare routine unless I’m applying a mask, then around 20 minutes.
What is your skincare routine like for the day?
CS: In the AM, I first cleanse my face with the Glowfully Charcoal Beads Gel Cleanser followed by the Hydrating Mist Toner. This instantly helps me feel refreshed and ready to take on the day. I then apply the Deep Sea Glow Serum and Healing Elixir, followed by sunscreen.
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What is your skincare routine for the night?
CS: Every night, I start my skincare routine with a double cleanse, using a milk cleanser to get rid of any residue, followed by the Charcoal Beads Gel Cleanser for a more thorough cleanse. After cleansing, I go in with the same toner and serum, followed by the Advanced Healing Elixir.
What was the last skincare product that you bought?
CS: Sand & Sky Australian Pink Clay. I’ve heard so much about it and finally caved in and decided to give it a try.
Are there any new skincare trends that you’re excited to try?
CS: Vitamin C is definitely one of the trending skincare ingredients of 2021 that I have been eager to incorporate into my routine. However, for someone with sensitive and reactive skin like me, it can be challenging to find a Vitamin C serum that is gentle and non-irritating. I am still on the lookout for one!
When did you start paying extra attention to your skin?
CS: As someone who grew up with eczema and acne-prone skin, I have been pretty conscious about my skin since I was young. In my 20s, I paid even closer attention to my skin when I was working for Singapore Airlines as an air stewardess. As we all know, there are high expectations surrounding the physical appearance of the cabin crew, and my skin was closely analysed by my colleagues, superiors and customers. I received unwanted comments and questions about my skin, which made me even more conscious about it.
What’s one skincare must-have you’ve “influenced” others to purchase?
CS: I would have to say the Glowfully Charcoal Beads Gel Cleanser. It is a product that I truly believe in and worked really hard for. It is also our best-selling item to date and we have received lots of positive feedback from the Glowfully community.
What’s a skincare product you can’t live without?
CS: Something I can’t live without now is our Advanced Healing Elixir, which is the latest addition to Glowfully’s collection. It works as a soothing gel moisturiser for my sensitive skin, and when I’m facing any major skin irritations, it doubles up as a skin-calming mask. It has definitely saved my skin on multiple occasions, especially since I am testing out new formulas and products every week!
What’s the most important skincare step to you?
CS: Personally, I find cleansing to be the most important step because it lays the foundation for other skincare products. Cleansing is crucial for removing excess oil, dirt, impurities and pollutants that accumulate on our skin surface throughout the day. Without a clean canvas to work with, the rest of your skincare routine may not be as effective.