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Every October marks Breast Cancer Awareness month, a national campaign to raise awareness for this cause. From limited-edition bottles to pink beauty brushes, here are some ways beauty brands are showing their support this month

For many years, beauty brands have partnered with various organisations to show their support for Breast Cancer Awareness (BCA) month. Some choose to donate a percentage of their sales made to pledge while others come up with different initiatives.

This year, for example, The Estée Lauder Companies’ Breast Cancer Campaign 2021 will work with its long-term partners Singapore General Hospital and Breast Cancer Foundation through a series of initiatives that includes the first-ever Breast Cancer Campaign Virtual Run, with proceeds going towards the Breast Cancer Foundation for their outreach to provide a holistic and supportive community for those touched by breast cancer.

Below, we round up a list of some of the best pink beauty buys you can shop for this October in support of BCA. 

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

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The next-generation Advanced Night Repair serum for fast visible repair and youth-generating power will be accompanied by a limited edition sleeve in honour and support for breast cancer awareness. The product works night and day to help skin maximise its overall natural rhythm of repair and protection.  

In support of The Estée Lauder Companies’ Breast Cancer Campaign, Estée Lauder will donate S$30 of the retail price of this product to the Breast Cancer Research Foundation from October 1, 2021 to December 31, 2021.

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Origins Drink Up Intensive Overnight Hydrating Mask with Avocado & Glacier Water

This limited-edition Drink Up Overnight Face Mask features the iconic pink ribbon in a bid to spread hope while supporting breast cancer awareness. Infused with avocado, hyaluronic acid, glacier water and niacinamide, it delivers 72-hour, nourishing and superfood-infused hydration while you sleep. You can also apply this on your hands (which have most likely suffered due to excessive washing and sanitising!) as a moisturising mask or cream to keep them moisturised.

In support of The Estée Lauder Companies’ Breast Cancer Campaign, Origins will donate S$10 of the retail price of this product to the Breast Cancer Research Foundation from October 1, 2021 to December 31, 2021.

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Clinique Great Skin, Great Cause Limited Edition Dramatically Different Moisturizing Lotion+

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How adorable is this? The iconic Dramatically Different Moisturizing Lotion+ now comes in a limited-edition pink bottle to honour and support Clinique’s commitment to the Breast Cancer Campaign. The moisturiser contains skin-strengthening ingredients to help skin look more supple and healthy. 

Clinique will donate S$10 of the retail price of this product to the Breast Cancer Research Foundation from October 1, 2021 to December 31, 2021.

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Bobbi Brown Powerful Pink Crushed Oil-Infused Gloss Duo

The Powerful Pinks Crushed Oil-Infused Gloss Duo by Bobbi Brown features two Crushed Oil-Infused Gloss shades: Love Letter and New Romantic. This non-sticky and ultra-shiny lip gloss glides on comfortably thanks to its blend of nutrient-rich botanical oils that offer a cushiony feel. 

Bobbi Brown will donate S$26.50 of the retail price of this product to the Breast Cancer Research Foundation from October 1, 2021 to December 31, 2021.

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Tatler Asia

La Mer Crème de la Mer The Moisturizing Cream

Tatler Asia

The one and only La Mer moisturiser is a must-have for beauty aficionados who enjoy pampering their skin with luxurious creams. This rich product soothes the skin with deep moisture and helps to heal dryness. 

La Mer will donate S$77.50 of the retail price of this product to the Breast Cancer Research Foundation from October 1, 2021 to December 31, 2021.

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Jo Malone Peony & Blush Suede Cologne

This flirtatious and feminine scent reminds you of peonies in voluptuous bloom. The luxurious bottle contains notes of jasmine, rose and gillyflower entangled with the sensuality of soft, blush suede.

Jo Malone London will donate S$25 of the retail price of this product to the Breast Cancer Research Foundation from October 1, 2021 to December 31, 2021.

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Bskin Pink Ribbon Limited Edition Set

Tatler Asia

Local beauty brand Bskin is showing its support for BCA by launching the Pink Ribbon Limited Edition Set which includes the Bskin Flawless Finish Perfecting Loose Powder and an exclusive Limited Edition Rose Gold Kabuki Brush. The powder is enriched with key bee actives and stimulates collagen production while protecting the skin against UV rays.

Bskin will donate 20 per cent of sales proceeds from the Pink Ribbon Limited Edition Set to the Breast Cancer Foundation.

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The Estée Lauder Companies continue their support for the Singapore General Hospital and Breast Cancer Foundation through its Breast Cancer Campaign 2021. The company kicks off several initiatives this month to raise funds and awareness for the cause: firstly, the first-ever Breast Cancer Campaign Virtual Run, with proceeds going towards Breast Cancer Foundation; next, a collaboration with local fashion illustrator Clayrene Chan, for an exclusive Artclaytion x ELC tote bag for The Breast Cancer Campaign 2021—the design inspired by the pink ribbon synonymous with breast cancer awareness; WeBarre and Freedom Yoga will also be offering special classes (both physical and virtual) to benefit the campaign.

Additionally, the Estée Lauder Companies will also be donating SG$5 (and up to SG$10,000) for every public, in-feed Instagram post featuring the hashtag #TimeToEndBreastCancer from October 1 to 31, 2021, and this will be further supported by the government’s dollar for dollar match.

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