Every October marks Breast Cancer Awareness month, a national campaign to raise awareness for this cause. From limited-edition bottles to pink beauty brushes, here are some ways beauty brands are showing their support this month
For many years, beauty brands have partnered with various organisations to show their support for Breast Cancer Awareness (BCA) month. Some choose to donate a percentage of their sales made to pledge while others come up with different initiatives.
This year, for example, The Estée Lauder Companies’ Breast Cancer Campaign 2021 will work with its long-term partners Singapore General Hospital and Breast Cancer Foundation through a series of initiatives that includes the first-ever Breast Cancer Campaign Virtual Run, with proceeds going towards the Breast Cancer Foundation for their outreach to provide a holistic and supportive community for those touched by breast cancer.
Below, we round up a list of some of the best pink beauty buys you can shop for this October in support of BCA.
Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex
The next-generation Advanced Night Repair serum for fast visible repair and youth-generating power will be accompanied by a limited edition sleeve in honour and support for breast cancer awareness. The product works night and day to help skin maximise its overall natural rhythm of repair and protection.
In support of The Estée Lauder Companies’ Breast Cancer Campaign, Estée Lauder will donate S$30 of the retail price of this product to the Breast Cancer Research Foundation from October 1, 2021 to December 31, 2021.