Mina Kim, senior vice-president of Korean beauty and skincare brand Sulwhasoo, shares her tips on how to choose and use the right beauty foundation for youthful skin this summer in Hong Kong
South Korean star Song Hye-kyo might be Sulwhasoo’s most recognisable face but one of the minds behind the Korean beauty brand’s success is Mina Kim, its senior vice president. K-beauty is all the rage right now, no doubt driven by the meteoric success of K-dramas and K-pop and the stars that effortlessly look like they haven’t aged a day. But the brand’s history goes as far back, even before the K-mania.
Sulwhasoo spans a history all the way to 1966, under Amorepacific, a South Korean beauty and cosmetic conglomerate that has over 30 beauty, personal care and health brands under its wing. It’s the world's 12th largest cosmetics company and Sulwhasoo is one of its fastest-growing beauty brands—for the right reasons. Its unparalleled power of legacy is driven by its dedicated and faithful research on Korean ginseng, which the brand has successfully extracted a rare element that transforms the skin.
With summer upon us in Hong Kong, we sought the expert advice of Mina Kim and asked her to share beauty foundation tips to achieve ageless, youthful skin even during the hottest days.
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How do we pick the right foundation colour shade for our skin?
Picking the right shade and texture is difficult when you’re at the makeup aisles so in order to make sure that the foundation looks natural and blends in like your “second skin”, you can choose a shade that matches your skin tone from the neck up. The neck and face should be in a similar colour tone and you can test the foundation on your skin by swatching it on the side of your jaw.
Then, check if that shade blends into the skin naturally and look closely at the darker portions of your face. We recommend checking your shade in natural daylight. You could also choose the best one based on your skin type, the coverage and the kind of finish you are looking for.
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