Miranda Kerr—need we say more? A woman who needs no introduction, she is one of the most popular and acclaimed models of our era; a super mum, wellness enthusiast and the CEO behind the beauty industry’s hottest organic skincare brands right now, Kora Organics.
First launched in 2009, Kora Organics went from a pioneering success in the universe of celebrity beauty brands, to a top label that changes the way we think about organic, cruelty-free skincare with products that have amassed cult followings across the world. Touting as the only certified organic range that Sephora carries, the brand is on a mission to inspire people to be the healthiest versions of themselves inside and out, which dedicated to holistically nurturing their customers’ minds, bodies, and skin with results-driven products.
It’s no secret that the beauty space today is crowded with famous faces, but Kerr’s award-winning Kora Organics is still going strong, which has been redefining the clean beauty movement and continuing to impress its fans with top-notch beauty solutions since it hit the market. Following the newest launches from the brand—Milky Mushroom Gentle Cleansing Oil and Turmeric Glow Moisturiser—Tatler sat down with Kerr to chat about Kora Organics’ origins, her personal beauty philosophy and skincare routines, business tips for young female entrepreneurs, and lastly, lessons learned during the pandemic and the importance of self-care in these turbulent times.
Read on for the highlights from our interview with the inspiring model-turned-entrepreneur.
What prompted you to develop Kora Organics? Can you share details about your journey to building your own brand?
When I was 16, my mother was diagnosed with cancer in her spleen and this encouraged us as a family to look more into our health and research, investigating all the products we were using in our household, from skincare to haircare and cleaning products. We were shocked to see how carcinogenic and toxic certain ingredients can be that were readily available on the market and deemed safe... even products that claimed to be natural really weren’t!
I had also been using so many different products day-to-day for work as a model, so I got to try pretty much everything out there and learned so much about what textures work to really make your skin glow underneath makeup. I thought to myself: “how amazing would it be to create a range of healthy, yet super powerful products?” A friend of mine introduced me to an incredible organic chemist and we worked together to create high-performance, powerful certified organic skincare! This is how Kora Organics was born.
Kora Organics is about nurturing people holistically to help them feel good and beautiful from the inside out. Can you share your personal beauty philosophy and let us know how does the brand reflect your approach to skincare?
My personal beauty philosophy is that health is wealth! Health and wellness have always been passions of mine. To me, wellness and skincare go hand-in-hand and it is important to feed your mind, body and spirit. Kora Organics products are not only powerful and healthy, but they also nurture your spirit by the use of crystals and essential oils.
There's a little reminder on the back of the package of each product from Koran Organics to uplift the users and offer them a sensory beauty experience. While they’re using the products and beautifying themselves, they can take a look at the powerful words and be in that positive state of mind. All of our products are also filtered through rose quartz crystals during the manufacturing process to bring the soothing energy that encourages love and acceptance, adding a bit of that magic to your daily routine.