We've searched high and low to find the best Korean skincare brands and products that are currently popular in South Korea
If, like many of us, you started binging on K-drama while in quarantine this year, you might have noticed the flawless-looking skin that all South Korean superstars seem to have. While a large part of their poreless, glowing skin may be attributed to the professional makeup and lighting done during filming, high-quality skin-care is not to be overlooked.
South Korean beauty products have surged in popularity in recent years, with people around the world all trying to achieve the same glass-like skin that K-pop and K-drama idols are sporting.
In Hong Kong, beauty brands such as Innisfree, Etude House and SK-II have long been dominating the beauty scene in the city—but we've found seven lesser-known brands for you to try.
From Hera's luxury skincare to Euyira's aesthetically pleasing, minimalistic packaging, here are the best K-beauty brands South Koreans are using to achieve the youthful, glowy complexion.
See also: Crash Landing on You, Itaewon Class, and More: 5 Binge-Worthy Korean Series On Netflix