Cover Louis Vuitton Men’s Creative Director Pharrell Williams
Louis Vuitton Men’s Creative Director Pharrell Williams
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Louis Vuitton Men’s Creative Director Pharrell Williams teamed up with master perfumer Jacques Cavallier Belletrud to create LVERS, a new fragrance for the maison
In a groundbreaking collaboration, Louis Vuitton Men’s Creative Director Pharrell Williams has joined forces with legendary master perfumer Jacques Cavallier Belletrud to create LVERS, a fragrance that embodies the warmth and vitality of sunlight. This highly anticipated launch marks Pharrell's foray into the world of perfumery, and the result is a scent that transcends mere fragrance, becoming a sensory experience that evokes the transformative power of light.
The inspiration behind LVERS is rooted in Pharrell’s philosophical question posed upon his arrival at Louis Vuitton: “What will you do when the sun shines on you?”
In case you missed it: Watch Pharrell’s first Louis Vuitton Men fashion show live from Paris
This question serves as a metaphor for seizing opportunities and embracing the positive energy that radiates from the sun. Cavallier Belletrud and his protégé and daughter Camille Cavallier Belletrud have masterfully translated this concept into an olfactory masterpiece.
Above Master perfumer Jacques Cavallier Belletrud
Master perfumer Jacques Cavallier Belletrud
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At the heart of LVERS lies galbanum, a mythical resin rarely used in modern fragrances, revitalised and refined from its wild, vegetal state. This sappy and spicy note forms the core of the bouquet, grounded by the deep, woody sensibility of cedarwood and the creamy warmth of sandalwood. The composition is elevated by the zesty top notes of bergamot, gently announcing the galbanum like the early rays of sunrise.
Each ingredient in LVERS is rooted in ancient cultural practices connected to notions of healing and well-being. Galbanum was employed as a curative remedy in Ancient Greece, while cedarwood oil was used for preservation and warding off evil spirits in Ancient Egypt. Sandalwood and ginger are key components in Eastern medicine, renowned for their health benefits, and bergamot has long been considered a tool for mental and physical renewal across cultures.
The fragrance’s cylindrical flacon reflects and refracts light, with a prismatic finish electrifying the golden juice within, evoking the effect of sunlight gilding the skin. Complementing the fragrance is a travel case and a fragrance trunk crafted in the Damoflage motif, a signature of Pharrell’s creative expression at Louis Vuitton.
Above The fragrance’s cylindrical flacon has a prismatic finish
Above A travel case for the fragrance
The fragrance’s cylindrical flacon has a prismatic finish
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A Sensory Elixir
The fragrance’s cylindrical flacon reflects and refracts light, with a prismatic finish that electrifies the golden juice within, evoking the effect of sunlight gilding the skin. Complementing the fragrance is a travel case and a fragrance trunk crafted in the Damoflage motif, a signature of Pharrell’s creative expression at Louis Vuitton.
With LVERS, Pharrell Williams and Louis Vuitton have achieved a remarkable feat: capturing the essence of sunlight in a bottle.
More than just a fragrance, it is an olfactory elixir that promises to uplift and energise, reminding us of the transformative power of light and the opportunities that await when we embrace its warmth.
Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
