Cover Norman Brookes Challenge Cup
Norman Brookes Challenge Cup
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Louis Vuitton becomes the official trophy trunk partner of the 2024 Australian Open. Aryna Sabalenka wins the Women’s Final and Jannik Sinner wins the Men’s Final
In its venerable and storied history, Luxury brand Louis Vuitton has created two distinct and elegant official Australian Open trunks for the first time. The bespoke trunks house the men’s and ladies’ trophies won by 22-year-old and first-time Italian grand slam winner Jannik Sinner and second-time winner Aryna Sabalenka from Belarus at the recently concluded Australian Open finals.
Handcrafted by Vuitton’s artists from Asnieres, Paris, the trunk is splendidly covered in the LV monogram and finished with leather trim, brass locks, and corner protectors, the same ones the brand used since 1860. When closed, the trunk’s panels form the letter ‘V’ for Victory and, of course, Vuitton. Inside the trunk, both cases are covered in a luxurious blue material, with the Australian Open’s signature blue and logo represented.
Above The Oscar and two times Golden Globe nominated actress and Louis Vuitton
House Ambassador, Ana de Armas, along with the two times Australian Open
champion in 1992 and 1993, Jim Courier, present the emblematic trophy, the
Norman Brookes Challenge Cup, in its Louis Vuitton Trophy Trunk, won by Jannik Sinner
The Oscar and two times Golden Globe nominated actress and Louis Vuitton House Ambassador, Ana de Armas, along with the two times Australian Open champion in 1992 and 1993, Jim Courier, present the emblematic trophy, the Norman Brookes Challenge Cup, in its Louis Vuitton Trophy Trunk, won by Jannik Sinner
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Above Daphne Akhurst Memorial Cup
Above The Daphne Akhurst Memorial Cup arrives in the Louis Vuitton trophy trunk, as Joel Edgerton and Evonne Goolagong Cawley reveal the trophy prior to the Women's Singles Final match between Qinwen Zheng of China and Aryna Sabalenka during the 2024 Australian Open (Photo by Julian Finney/Getty Images)
Daphne Akhurst Memorial Cup
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During the men’s and women’s finals, Australian actor Joel Edgerton and Australian tennis legend Evonne Goolagong-Cawley presented the LV trunk and trophy for the women. Meanwhile, Spanish actress Ana de Armas accompanied two-time Australian Open winner Jim Courier for the men’s final. Both Edgerton and Armas are LV brand ambassadors.
Above Detail of the Louis Vuitton Trophy Trunk for the 2024 Australian Open
Above One of Louis Vuitton’s artisans placing the Norman Brookes Challenge Cup inside the Louis Vuitton Trophy Trunk
Detail of the Louis Vuitton Trophy Trunk for the 2024 Australian Open
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This is Louis Vuitton’s first time creating a trunk for the Australian Open, which follows its long commitment to the sport of tennis. They also created LV trunks for the Roland Garros French Open and the Davis Cup. It is committed to the world of sports and makes trophies for the FIFA World Cup, NBA championship, Formula One Grand Prix de Monaco and the America’s Cup.
Above Aryna Sabalenka poses with the Daphne Akhurst Memorial Cup after the Women's Singles Final match during the 2024 Australian Open (Photo by Julian Finney/Getty Images)
Aryna Sabalenka poses with the Daphne Akhurst Memorial Cup after the Women's Singles Final match during the 2024 Australian Open (Photo by Julian Finney/Getty Images)
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Pietro Beccari, Chairman and CEO of Louis Vuitton, says, “For more than 170 years, the Maison has been creating trunks that embody excellence, creativity, and audacity, all values we share with the world’s greatest sporting events.”
This year, the Australian Open celebrated its 52nd year. It is one of the four major tennis tournaments in the world. It had a record-breaking attendance of over one million and nearly 2 billion television viewers.
Above Jannik Sinner of Italy poses with the Norman Brookes Challenge Cup during the official presentation after their Men's Singles Final match during the 2024 Australian Open (Photo by Cameron Spencer/Getty Images)
Jannik Sinner of Italy poses with the Norman Brookes Challenge Cup during the official presentation after their Men's Singles Final match during the 2024 Australian Open (Photo by Cameron Spencer/Getty Images)
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Tatler Philippines was invited to be part of this historic milestone.
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Credits
Images: Louis Vuitton
Anton San Diego, editor-in-chief of Tatler Philippines for 24 years and founding member of Manila House, blends his background in fashion and hospitality to shape the country’s leading voice on luxury and culture.
IG and Threads: @antonsd
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