Cover Discover Shiseido SUBLIMIC TIMETIC, where science meets timeless radiance. (Photo: Shiseido)
Discover Shiseido SUBLIMIC TIMETIC, where science meets timeless radiance. (Photo: Shiseido)
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Powered by circadian rhythm science, Shiseido Professional’s Timetic line redefines what it means to truly care for your hair, from scalp to soul
In a world that moves at full speed, Shiseido Professional reminds us to pause, to breathe, and to rediscover beauty in balance. The new Sublimic Timetic collection moves in harmony with the body’s natural rhythm, blending care with the quiet precision of time itself.
Rooted in the science of the circadian rhythm, the body’s 24-hour cycle of renewal and defense, this line redefines haircare as something intuitive and effortless. Each formula works to restore the scalp overnight and strengthen it throughout the day, creating a gentle rhythm of protection and renewal.
With its advanced anti-ageing scalp treatment, Sublimic Timetic helps maintain scalp vitality and brings back youthful radiance from root to tip. Because true luxury isn’t about doing more, it’s about being in tune.
How it works: The science behind the shine
Above The Shiseido Timetic shampoo
The Shiseido Timetic shampoo
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The secret behind Sublimic Timetic lies in the Timetic Complex, a smart blend of ingredients that follows your body’s natural rhythm to protect, repair, and renew your hair around the clock.
Think of it as care that keeps time with you
Chrono Chardy helps the scalp stay in sync with its natural rhythm, keeping it hydrated and resilient. PhytoCuticle smooths and strengthens each strand, shielding it from daily wear and stress. Meanwhile, Punica Granatum Seed Oil and Hydrolyzed Rice Protein deliver deep nourishment for lasting softness and shine.
Together, they create a 24-hour care ritual, protecting by day, restoring by night, and leaving hair with a natural, effortless radiance.
Read more: The biggest hair trends of 2025, according to a top hairstylist
Above The Shiseido Professional Sublimic Timetic collection’s fragrance combines notes of jasmine, lily of the valley, and orange blossom (Photo: Shiseido Professional)
The Shiseido Professional Sublimic Timetic collection’s fragrance combines notes of jasmine, lily of the valley, and orange blossom (Photo: Shiseido Professional)
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Every element of Timetic is designed to make the everyday feel exquisite. From its luxuriously smooth textures to its signature scent, a graceful white floral medley of jasmine, lily of the valley, and orange blossom, gently enveloped in musk and amber, each touch feels indulgent, serene, and quietly transformative.
More than a haircare line, it’s a sensorial ritual—one that restores balance, nurtures calm, and leaves you feeling poised, radiant, and effortlessly in rhythm with yourself.
The launch moment
Above Lenna Lim with the Sublimic Timetic premium hair mask
Above Azira Shafinaz with the Sublimic Timetic premium shampoo
Lenna Lim with the Sublimic Timetic premium hair mask
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Held at the elegant Park Hyatt Kuala Lumpur, the launch of Shiseido Professional’s new Sublimic Timetic line was all about finding beauty in balance. The evening gathered Charis Ow, Desmond Tey, Japhet Bong, Lenna Lim, and Azira Shafinaz, each reflecting the collection’s effortless mix of science, luxury, and self-care. Guests were guided through a meditative matcha ritual, before being served a Japanese-inspired meal overlooking the Kuala Lumpur skyline.
From the calm setting to the sensorial details, the event perfectly captured Shiseido Professional’s belief that true beauty isn’t rushed, it moves gracefully with time, just like the Timetic collection itself.
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