Cover Raymond Choon of HairCo and Shiseido Professional Sublimic puts holistic scalp and hair wellness at the forefront
Raymond Choon of HairCo and Shiseido Professional Sublimic puts holistic scalp and hair wellness at the forefront
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Blending Japanese innovation with salon expertise, the Shiseido Professional Sublimic Adenovital Sound Wave treatment and Adenovital range offer a holistic approach to scalp health and stronger, fuller hair
As conversations around hair health continue to evolve, it's time the spotlight shifts to the often-overlooked foundation of it all: the scalp. Shiseido Professional is bringing this focus to the forefront with its advanced Sublimic treatments that restore balance and vitality to the scalp. At the heart of this vision is renowned stylist and salon entrepreneur Raymond Choon, who is championing a new salon concept built around holistic scalp and hair wellness.
See more: Revitalising haircare with Shiseido Professional’s Sublimic
With over 100 years of Japanese beauty expertise, Shiseido Professional has long been synonymous with innovation, craftsmanship and science-backed solutions. Its Sublimic range, already trusted for its transformative care, reflects the brand’s philosophy of nurturing beauty from within. Recognising that scalp health is the key to stronger, fuller hair, Shiseido Professional continues to push boundaries with products and treatments that deliver visible results while elevating the salon experience.
Above HairCo is a space of care and self-expression
HairCo is a space of care and self-expression
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Raymond Choon shares this same philosophy in his latest salon concept. “We created this space to redefine the salon experience—not just about hair, but a sanctuary where guests can pause, reconnect, and celebrate their personal style,” he says. Every detail, from the minimalistic interiors to the warm lighting and unwind corners, tells a story of balance.
Above Raymond Choon and Datin Kelly
Above The Sublimic treatment restore balance and vitality to the scalp
Raymond Choon and Datin Kelly
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At HairCo, the goal is for clients to feel a sense of belonging. “A salon feels special when it feels like home,” Choon explains. “It’s the warmth, the artistry and the shared moments that make every visit unforgettable.” His philosophy reflects a broader shift in beauty today—where salons are no longer just places for transformation, but also spaces of care, comfort and self-expression.
Sublimic Adenovital Sound Wave Professional Treatment
Above The all-new Sublimic hair tool
Above Sublimic Adenovital Sound Wave treatment is a next-generation scalp therapy powered by Shiseido Professional’s advanced technology
The all-new Sublimic hair tool
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One of the salon’s signature offerings is the Sublimic Adenovital Sound Wave treatment, a next-generation scalp therapy powered by Shiseido Professional’s advanced technology. Unlike traditional scalp massages, the treatment harnesses sound wave vibrations to stimulate deep tissues, boost product absorption and relieve scalp tension. “It’s not just a massage. It uses sound wave vibrations to reach where fingers can’t, so results are faster and more effective,” Choon explains.
Designed to work in harmony with the Adenovital range, the treatment ensures that active ingredients penetrate deeper into the scalp for maximum efficacy. The experience is as indulgent as it is effective. “Clients love the instant relaxation and the visible improvements to their hair over time,” Choon adds. “It feels premium and exclusive, and makes every visit more special.”
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Adenovital: targeted care for thinning hair
The Sublimic Salon Solutions Advance Care—Adenovital, targeted for thinning hair
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Complementing this innovation is Shiseido Professional’s Sublimic Adenovital range, a collection of products dedicated to strengthening thinning hair from the root. Each formula is powered by advanced beauty ingredients that address scalp health while fortifying hair for resilience and volume. The Adenovital Shampoo and Scalp Treatment provide a gentle yet effective foundation by cleansing and hydrating the scalp. For deeper repair, the Hair Treatment and Hair Mask target damage and restore its strength from within. Meanwhile, the Scalp Power-Shot—a potent scalp essence—penetrates the deeper layers to revitalise hair at its source, while the Volume Serum enhances both scalp condition and visible fullness.
Together, these salon-grade solutions deliver a comprehensive approach to scalp and hair health. For Choon, they fit seamlessly into his philosophy of beauty. “Beauty is the confidence to embrace who you are,” he says. “It’s not just how you look but how you feel.”
A shared vision of beauty
Above Renowned stylist and salon entrepreneur, Raymond Choon
Renowned stylist and salon entrepreneur, Raymond Choon
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With Shiseido Professional’s science-driven innovation and Choon’s artistry, the partnership marks a new era of salon care—one where beauty is about more than surface-level results. It is about creating a lasting foundation of wellness, confidence and self-expression; all starting from the scalp. “Our vision is driven by artistry, innovation and the belief that every detail—from services to space—should create meaningful, luxurious experiences,” Choon adds.
By combining pioneering Japanese technology with a salon environment designed for comfort and renewal, both Shiseido Professional and Raymond Choon are setting a new benchmark: haircare that restores, strengthens and empowers from the inside out.
Experience the Sublimic Adenovital Sound Wave Professional Treatment at Hairco. The salon is located at S-208A, 2nd floor, The Gardens Mall, Mid Valley City, 59200, Kuala Lumpur.
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As Senior Lifestyle Writer, Aina writes across the lifestyle vertical, covering wellness, travel, arts and entertainment. Based in Kuala Lumpur, she previously worked at CLEO Malaysia, where she headed the lifestyle, culture and entertainment sections.
