Shiseido Professional celebrates 5 years of Sublimic by revamping its product lines that empower your hair and enhance your natural beauty

This year, Shiseido Professional proudly marked the 5th anniversary of Sublimic, its premium hair and scalp care brand exclusively available in salons. To commemorate this milestone, the brand unveils a complete rebranding featuring a fresh logo and visuals that embody its empowering new message: “Beauty Powered From Within”. 

Sublimic recognises that true hair beauty reflects the power within each individual. With innovative technology, Sublimic helps regenerate hair and scalp to their original state of beauty, transforming both hair and self into a sublime experience. The brand emphasises the vital role of water in beauty, showcasing its commitment to enhancing the beauty of individuals through advanced technology.

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By harnessing cutting-edge research, Sublimic offers tailored solutions for every hair and scalp need. Here are five exceptional product lines that exemplify its commitment to quality and innovation:

Adenovital

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Above Sublimic Adenovital

Designed for hair that has begun to change, especially for those concerned about thinning or hair loss, Adenovital targets multiple hair and scalp ageing concerns. Its proprietary Hair Powerizing System provides comprehensive care from the hair to the scalp and roots, promoting strength, resilience, and volume. This line enhances shine by repairing waviness caused by ageing and hydrates the scalp to foster beautiful, vibrant hair.

Aqua Intensive

Tatler Asia
Above Sublimic Aqua Intensive

Aqua Intensive is ideal for those with hair weakened by repeated perming and colouring, as well as for individuals concerned about dryness. This product line addresses damage through its Double Repair System, which replenishes essential proteins, moisture, and lipids to strengthen the hair shaft. Aqua Intensive creates resilient, hydrated hair that radiates vitality by reinforcing cuticles and preventing moisture loss.

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Airy Flow

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Above Sublimic Airy Flow

Perfect for managing unruly, wavy hair, the Airy Flow line focuses on the challenges of heat and humidity. Its Thermal Flow-Motion System ensures hair remains manageable over time, while daily care steps using heat styling tools enhance styling ease. Infused with Sorbitol for moisture and a new Thermo-Shaping Complex, Airy Flow corrects waviness and protects against humidity, maintaining the desired style for longer.

Fuente Forte

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Above Sublimic Fuente Forte

Fuente Forte caters to those concerned about scalp dryness, oiliness, odour, itchiness, or flakiness. It addresses external and psychological stressors affecting scalp stability with its Scalp Double-Enhancing System. This technology promotes a healthier scalp environment, ensuring proper hydration and comfort while combating the negative effects of stress and environmental factors. The soothing fragrance offers a refreshing experience for both the scalp and the mind.

Luminoforce

Tatler Asia
Above Sublimic Luminoforce

Luminoforce is tailored for those wishing to maintain their salon colour and enhance shine in coarse hair resulting from repeated colouring. Utilising the Color Luminous System, it prevents colour fading while highlighting the natural beauty of coloured hair. Key ingredients like Lipid Repair replenish moisture and enhance shine, ensuring hair remains supple and vibrant.

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Limited Edition Advent Calendar

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Above This exclusive limited edition advent calendar features five products from Shiseido Professional’s Sublimic

In celebration of its 5th anniversary, Sublimic introduces a limited edition advent calendar set designed to bring luxury and joy to your holiday season. This exclusive calendar features five specially curated travel-sized hair care essentials, perfect for enjoying Sublimic’s premium formulas on the go. Available through its online platform, this elegant set combines convenience and luxury, showcasing five of its most coveted products.

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Above Limited in quantities, it is available now through its online platform

Each door reveals a Sublimic treasure, offering versatile hair care solutions that deliver salon-quality results. Limited in quantity, this advent calendar is perfect for gifting or treating yourself, making it a stylish addition to any beauty collection this holiday season. So if you’re interested in this as a gift to your loved ones or yourself, you can purchase the advent calendar here

 

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Credits

Images: Shiseido Professional

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