Cover When tennis converges with hospitality, fashion and other arenas in unforgettable collaborations (Photos: Aman Resorts and Nike)
When tennis converges with hospitality, fashion and other arenas in unforgettable collaborations (Photos: Aman Resorts and Nike)
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When the world of tennis converges with hospitality, fashion and other arenas in unforgettable collaborations
The thrilling world of tennis never stays confined to the court. Beyond their incredible athleticism, tennis stars are taking on stylish new roles through high-profile brand collaborations. From Novak Djokovic’s appointment as global wellness advisor for Aman Resorts to Rafael Nadal and Roger Federer stepping into the spotlight for Louis Vuitton’s 2024 Core Values campaign, these partnerships blend sports, luxury, education and lifestyle in bold new ways.
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As tennis champions lend their names to prestigious brands, their influence continues to soar, proving that their reach extends far beyond their match-winning performances. Here’s a look at the coolest recent collaborations.
Patrick Mouratoglou and Epsom College in Malaysia
In collaboration with renowned tennis coach Patrick Mouratoglou, Epsom College in Malaysia launched the Mouratoglou Tennis Programme (MTP) in 2022, offering a unique blend of elite sports training and academic excellence.
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As the Mouratoglou Academy’s first overseas expansion, the programme provides students of all levels the chance to train on state-of-the-art courts while pursuing their IGCSEs and A Levels, creating a holistic environment that nurtures both academic and athletic success. With coaches selected by Mouratoglou, students are immersed in a professional tennis ecosystem, equipped with top-tier sponsorship from Dunlop and ASICS.
Novak Djokovic and Aman
Tennis and exquisite resort living intersect in this latest partnership between Aman Resorts and tennis legend Novak Djokovic, who was recently appointed Aman’s first global wellness advisor.
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This multi-year collaboration blends Djokovic’s experience in physical and mental wellness with Aman’s holistic approach to mind and body care. Through specially curated wellness programs and events, Djokovic will enhance Aman’s offerings, sharing his insights on resilience, longevity, and peak performance both on and off the court.
Rafael Nadal, Roger Federer and Louis Vuitton
Above Photo: Louis Vuitton
Photo: Louis Vuitton
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The latest chapter of Louis Vuitton’s classic Core Values campaign returns in 2024, featuring tennis legends Roger Federer and Rafael Nadal in their ascent atop the stunning Dolomites. Shot by Annie Leibovitz, the campaign captures their shared journey from rising stars to global icons.
Echoing Louis Vuitton’s commitment to excellence and the art of travel, the campaign, titled ‘There are Journeys that turn into Legends’, symbolises not just physical travel, but personal growth and the transmission of values. Federer and Nadal’s adventure reflects the spirit of Louis Vuitton, blending legacy, inspiration, and a dedication to timeless craftsmanship.
Naomi Osaka and Nike
From working with Etsy to Beats by dre, Naomi Osaka works with a wide array of brands–every collaboration kickstarting a flurry of excitement on social media amongst the Japanese tennis pro’s loyal following. Osaka’s latest collaboration with Nike marks a new chapter in her creative journey, blending sport, luxury, and functionality.
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The collection features refined sportswear staples and unique outerwear, with branded trims and subtle details. Designed for those who seize every moment, the pieces offer simple sophistication, allowing wearers to express themselves with confidence and style, on and off the court.
Maria Sharapova and Aman
In collaboration with Amanzoe, tennis star and Aman Global Wellness Ambassador Maria Sharapova is hosting the ‘Building Resilience’ Retreat this month, a three-night wellness programme at the luxury resort in Argolida, Greece designed to equip participants with tools for mental wellbeing and improving focus.
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Sharapova’s decades of experience guide the retreat, focusing on fostering inner strength, resilience, and a sense of purpose to navigate life's challenges with grace and clarity.
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Previously contributing to Esquire Malaysia, Expat Lifestyle and Newsweek, Tania oversees digital stories across Tatler’s key content pillars, also leading the Front & Female platform exploring issues and topics affecting women today.
