Cover Angelina Jolie for Tom Ford Runway Lip Colour campaign, lensed by Mert Alas and Marcus Piggott (Photo: Tom Ford)
Angelina Jolie for Tom Ford Runway Lip Colour campaign, lensed by Mert Alas and Marcus Piggott (Photo: Tom Ford)
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Leaving an indelible mark on the viewer, here are some of the most iconic brand campaigns fronted by director and actor Angelina Jolie
In the halls of celebrity fame, few names command as much awe and devotion as Angelina Jolie’s. She’s currently involved in several high-profile projects as both an actor and a director: starring as the legendary opera singer Maria Callas in Pablo Larraín’s biopic Maria which premiered at the Venice Film Festival in 2024; involved in the upcoming drama Without Blood based on Alessandro Baricco’s novel; reprising her role as Maleficent in the third instalment of the Disney fantasy series and also set to star alongside Halle Berry in the action thriller Maude v Maude directed by Roseanne Liang.
A beautiful blend of intellect and courageous spirit, what really impresses is Jolie’s fine curation of her public persona over the years, not just through her choice of roles in cinema but also through her selective participation in luxury campaigns.
Read more: Venice Film Festival 2024: All the best looks from the red carpet
With each campaign she fronts, there is an underlying narrative, a visual and emotional journey that reflects her multifaceted identity—a common theme of elegance, strength, and timeless beauty, which Jolie effortlessly embodies. Her collaborations with world-renowned brands like Guerlain, National Geographic, and the latest with Tom Ford, unfold more like artistic statements than endorsements that leave an indelible mark on the viewer.
We delve into some of her most iconic campaigns, where we see the brilliance of the creative minds behind them and the depth of Jolie’s influence.
St. John Knits (2005-2010)
Above Angelina Jolie for St John Knits, lensed by Mario Testino
Angelina Jolie for St John Knits, lensed by Mario Testino
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Characterised by their black-and-white imagery Jolie fronted several campaigns for St. John Knits, with photography by Mario Testino between 2005 and 2010. Testino focused on Jolie’s natural elegance, creating visuals that were both sophisticated and accessible, and emphasized Jolie’s classic beauty and the brand’s luxurious, understated fabrics. The collaboration was instrumental in revitalizing St. John’s image, aligning it with Jolie’s powerful yet understated elegance brand.
Louis Vuitton “Core Values” (2011)
Above Angelina Jolie for Louis Vuitton, "Core Values" campaign, lensed by Annie Leibovitz
Angelina Jolie for Louis Vuitton, "Core Values" campaign, lensed by Annie Leibovitz
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Set against the lush backdrop of Cambodia—a country close to Jolie’s heart due to her humanitarian work—Jolie’s collaboration with Louis Vuitton in the 2011 “Core Values” campaign showcases her barefoot and contemplative, exuding a sense of peace and tranquillity. Shot by Annie Leibovitz, the natural, unembellished state of the visual aligns with Louis Vuitton’s message of timeless travel and exploration.
Mon Guerlain (2017)
In 2017, Angelina Jolie made a triumphant return to the beauty industry with the Mon Guerlain campaign, the video of which was directed by the visionary Terrence Malick. The campaign is a tribute to Jolie’s late mother, who deeply loved the Guerlain brand. The minimalist visuals and the soft, evocative soundtrack create a sense of timelessness that perfectly complements the fragrance’s rich heritage. This campaign was not just about selling perfume; it was about evoking a sense of memory, heritage, and feminine strength, all of which Jolie personifies.
Women for Bees (2021)
A collaboration with National Geographic and Unesco, this striking and viral campaign for the “Women for Bees” initiative was photographed by renowned Dan Winters. It features Jolie covered in bees—a powerful and striking image that goes beyond to convey a message on the importance of biodiversity and conservation. The rawness of the imagery captured by Winter, combined with Jolie’s unyielding gaze, created a powerful reminder of the delicate balance between beauty and responsibility.
Tom Ford Runway Lip Color (2024)
Above Angelina Jolie for Tom Ford, lensed by Mert Alas and Marcus Piggott
Angelina Jolie for Tom Ford, lensed by Mert Alas and Marcus Piggott
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This campaign, captured by dynamic duo Mert Alas and Marcus Piggott frames Jolie in a way that is both glamorous and empowering. Jolie is the new face of Tom Ford's Runway Lip Colour and the campaign is a modern homage to feminine beauty. It focuses on the luxurious Scarlet Rouge shade with Jolie’s commanding presence taking center stage. Much like a classic Hollywood siren, Jolie holds the viewer captive with her gaze, style and strength.
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About
Lynette loves travelling and dancing to Latin music almost as much as she enjoys period films and pastry desserts. She is constantly in search of the perfect nude lipstick and finds her best ideas through walks in nature.
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As the Editor-in-Chief of Tatler Malaysia, Lynette leads the content teams for print, digital and social media platforms of the brand. She has over 20 years experience in media, having been editorial director and editor-in-chief for lifestyle titles such as Cleo, ELLE, Esquire, Men’s Health, and Women’s Health.
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