Cover Chanel 31 Le Rouge in twelve new matte-finish shades (Photo: Chanel)
Chanel 31 Le Rouge in twelve new matte-finish shades (Photo: Chanel)
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Chanel’s 31 Le Rouge collection, initially launched in 2023 with twelve satin-finish shades, now features twelve additional hues that will accentuate your lips with a luminous matte finish
If the pieces of clothing you choose to dress yourself in serve as a visual dialogue of who you are, it’s the colours they’re adorned in that truly complete your narrative with emotion and depth, painting a vivid portrait of your inner world and unique identity. But colour is far more than just a medium for self-expression, but also “the most visible form of armour,” as Chanel brilliantly encapsulates.
In the realm of beauty, Gabrielle “Coco” Chanel deemed lipsticks as a subtle yet powerful tool of empowerment, famously declaring, “If you are sad, put on some lipstick and attack.” Chanel’s 31 Le Rouge embodies this liberating spirit, which now sees twelve new bold shades with a velvety, matte finish.
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Rouge Talisman
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Drawing inspiration from various aspects of Chanel’s storied heritage, this new palette boasts a sumptuous assortment of timeless, versatile shades that range from soft, subtle nudes to bold, statement-making reds and purples, offering something for every mood and occasion.
The rich, deep tones are reminiscent of the opulent interiors of Mademoiselle Chanel’s own apartment, whilst the lighter, more vibrant hues emulate the radiant and chic atmosphere of the 31 rue Cambon boutique, where Chanel’s couture empire began. Meanwhile, the bold, striking colours evoke the fervent creative spirit that pervades Chanel’s ateliers.
Above Central to the formula is its hydrating properties, packed with a blend of nourishing ingredients that work together to enhance the lips’ natural beauty
Above These ingredients provide long-lasting comfort, ensuring that the lipstick feels as good as it looks
Central to the formula is its hydrating properties, packed with a blend of nourishing ingredients that work together to enhance the lips’ natural beauty
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Above With regular use, the formula helps to smooth and plump the lips, giving them a fuller, more youthful appearance
Above The lipstick boasts a unique texture that balances richness with a lightweight feel, providing a creamy application that adheres beautifully to the lips
With regular use, the formula helps to smooth and plump the lips, giving them a fuller, more youthful appearance
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Enriched with gardenia oil, a signature ingredient cherished by Chanel, the lipstick provides deep hydration, ensuring that the lips remain soft, supple, and moisturised throughout the day. Whilst formulated to deliver long-lasting intense pigment, its buildable nature allows wearers to customise their desired intensity with a lightweight matte finish that effortlessly glides onto the lips. A single layer can offer a subtle wash of colour for a natural look, whilst multiple layers can create a more dramatic effect that is bound to turn heads.
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Above The design of the 31 Le Rouge lipstick embodies the timeless elegance and modern sophistication that defines Chanel’s artistic heritage
Above The luxurious packaging, combined with the stunning colours and texture of the lipstick, makes it an irresistible addition to any makeup collection
The design of the 31 Le Rouge lipstick embodies the timeless elegance and modern sophistication that defines Chanel’s artistic heritage
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Adding to its allure is the elegant woven fabric motif and embossed Chanel logo that adorns the bullet, housed in a sleek, glinting square case inspired by the mirrors of the Rue Cambon staircase. With its metallic gleam that catches the light beautifully, this luxurious design makes the perfect accessory to bring along for daily errands and posh evenings.
Chanel 31 Le Rouge will be available in twelve new shades online and in boutiques from September 3.
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Images: Chanel
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About
Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
