Louis Vuitton unveils nautical-themed capsule for the 37th America’s Cup

In honour of the Louis Vuitton 37th America’s Cup Barcelona, the renowned French label designed a special capsule collection for men and women

Established in 1851, the America’s Cup is the world’s oldest international sporting competition, with its rich history and prestige attracting the world’s top sailors, yacht designers, and sponsors. For its 37th edition, Louis Vuitton has become the title
partner of this magnificent sporting event—now officially renamed to Louis Vuitton 37th America’s Cup—after having been a sponsor for over four decades.

To celebrate this relationship and their shared values of travel, innovation, and top performance, Louis Vuitton has prepared men’s and women’s ready-to-wear, bags, and accessories to encapsulate the art of sailing.

Photo 1 of 9 The ‘Riding the Waves’ theme is inspired by the precision and technical expertise of sailing

Photo 2 of 9 This segment features versatile pieces that seamlessly merge performance with nautical elegance

Photo 3 of 9 Amongst the standout items of ‘Riding the Waves’ are technical “skipper” windbreakers, tailored shorts, and a new technical version of the iconic Keepall bag, constructed from waterproof canvas

Photo 4 of 9 Transitioning to the ‘A Day on the Deck’ theme, the collection presents a playful reimagining of Louis Vuitton’s iconic Damier and monogram patterns, inspired by the vibrant colours and designs of maritime signal flags

Photo 5 of 9 This segment features refined yet relaxed pieces that skilfully blend chic nautical elements with sporty materials

Photo 6 of 9 Key pieces of ‘A Day on the Deck’ include a reversible windbreaker adorned with a bold bright red, optical white, and navy motif, along with graphic short-sleeved shirts, stylish swimwear, and eye-catching bucket hats

Photo 7 of 9 As the day transitions to night, the Elegant Summer Evening’ segment offers sophisticated ensembles for dressier occasions

Photo 8 of 9 For women, the collection features long column dresses crafted from luxurious black or white jersey crêpe, elegantly detailed with leather or metallic accents and accompanied by mini Capucines bags that add a touch of glamour

Photo 9 of 9 For men, a sharp double-breasted jacket, finished with gold-finish LV buttons and Damier shoulder inserts, pairs impeccably with a signature long-sleeved shirt, breezy flared trousers, and LV Glove or LV Pacific suede loafers, creating a polished look suitable for evening events

The ‘Riding the Waves’ theme is inspired by the precision and technical expertise of sailing

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Louis Vuitton’s hallmark house motifs, such as the iconic monogram and Damier, are reimagined with vibrant shades and nautical imagery in three themes: ‘Riding the Waves’ for technical pieces, ‘A Day on the Deck’ for athleisure, and ‘Elegant Summer Evening’ wear. Featuring sleek bags, chic sneakers, effective windbreakers, and more, this collection aims to marry high fashion and practicality.

Louis Vuitton unveils nautical-themed capsule collection for the 37th America’s Cup