Cover Coach Play Ipoh, the first of its kind in Malaysia (Photo: Coach)
Coach Play Ipoh, the first of its kind in Malaysia (Photo: Coach)
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In the quest to make fashion fun again, Coach is teaming up with A Place Where (APW) to launch the first Coach Play concept store in Kuala Lumpur
As sophisticated and highbrow as the prestigious world of fashion may seem, with trends meticulously analysed and styles carefully curated, in the grand scheme of things, fashion is a creative playground where self-expression knows no bounds—and what’s a playground without the fun? After all, a good outfit will only go to waste if you’re not enjoying the experience of wearing it.
With that in mind, there’s a real-life fashion playground coming to town that you will definitely want to save your cutest outfit for. Following the successful debut of Malaysia’s first-ever Coach Play concept store at Silverlakes Village Outlet, Ipoh, earlier this year, Coach is finally bringing the immersive retail experience to Kuala Lumpur in collaboration with A Place Where (APW), Bangsar.
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More than just your typical retail experience, Coach Play is designed to foster a sense of discovery and connection with the brand, inviting customers to “play” and immerse themselves in the Coach universe whilst exploring new avenues for personal self-expression and creativity.
Intertwining elements of the vibrant local scene with the charm of Coach’s heritage, the upcoming launch of Coach Play APW will be an engaging space where the brand’s storied legacy of leather craftsmanship intersects with the dynamic history of APW, a former printing factory that has evolved into a multifunctional artistic hub.
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The store is all about getting hands-on with your creative expression, featuring a range of experiential areas, such as a custom screen-printing station, where visitors can personalise t-shirts and totes to add a unique touch to their fashion finds. Of course, visitors will also be able to browse and shop Coach’s latest collections within the store, including the brand’s eco-conscious sub-brand, Coachtopia.
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In addition to the fashion and interactive elements, Coach Play APW will also house The Coach Coffee Shop, offering handcrafted beverages and sweet treats, providing a cosy space for visitors to relax and savour the experience.
Set to open its doors at the end of September 2024, Coach Play APW promises to turn your shopping trips into an exciting, fun-filled adventure. Stay tuned for more details!
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About
Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
