Cover Entrepreneur Shalma Ainaa takes the Volvo EX30 for a spin
Entrepreneur Shalma Ainaa takes the Volvo EX30 for a spin
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Tatler+
The Volvo EX30 isn’t just a car—it’s the ultimate companion for busy urbanites like Shalma Ainaa, offering cutting-edge innovation with the smallest carbon footprint yet
In the vibrant pulse of urban life, Shalma Ainaa—fashion entrepreneur, designer, and content creator—seamlessly juggles her many roles as a businesswoman and creative visionary.
Her days are a whirlwind of meetings, design brainstorms, and lifestyle shoots. It’s her passion for the little details and sparks of creativity that fuel her ambition. And for a day as dynamic as hers, she chooses a car that matches her energy and values: the Volvo EX30.
Read more: Meet the EX30: Volvo’s smallest, quickest EV makes its Malaysian debut
Together with Tatler Malaysia, Shalma takes the Volvo EX30 out for a spin, showcasing how this compact electric SUV fits into the rhythm of her bustling day, fulfilling its promise of accessibility, innovation, and sustainability, all the while being designed with the urban Malaysian driver in mind.
Above The Volvo EX30 is available in three variants
The Volvo EX30 is available in three variants
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The Volvo EX30 is Volvo’s most accessible electric vehicle to date, combining Scandinavian design, cutting-edge technology, and a commitment to sustainability. As Volvo Car Malaysia’s latest locally assembled pure electric vehicle, it plays a pivotal role in the brand’s electrification journey. Despite its compact size, the EX30 delivers big on safety, innovation, and performance, making it the perfect fit for city life.
Above Shalma takes the Volvo EX30 out for a spin
Shalma takes the Volvo EX30 out for a spin
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Above The centrepiece of the Volvo EX30’s dash is a tablet-like 12.3-inch display, which handles most of the car’s controls
Above The compact size of the Volvo EX30 makes it the perfect urban driver
The centrepiece of the Volvo EX30’s dash is a tablet-like 12.3-inch display, which handles most of the car’s controls
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Crafted with the smallest lifecycle CO2 footprint of any Volvo car to date, the EX30 embodies sustainable design from build to ownership. Its interior is adorned with recycled and upcycled materials, proving that eco-consciousness doesn’t compromise style or comfort. The EX30’s minimalist cabin offers thoughtful storage solutions, a single soundbar, and a central screen, catering to the needs of urban dwellers with a touch of Swedish elegance.
Above Shalma checks out the latest samples of her designs
Above Shalma’s determination and ambition is sparked by her passion in details and creativity
Shalma checks out the latest samples of her designs
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The EX30 doesn’t just meet the demands of the modern city—it exceeds them. Its advanced safety features, including Safe Space Technology, door-opening alerts, and parking sensors, offer unparalleled security. The Park Pilot Assist simplifies city parking by handling acceleration, braking, and steering. Meanwhile, seamless connectivity through Google Built-In and wireless Apple CarPlay ensures that drivers stay connected wherever they go.
Don’t miss: Charles Frump of Volvo Car Malaysia on his role, electric vehicles and more
Above Shalma Ainaa
Shalma Ainaa
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Despite its power, the EX30 remains environmentally conscious, supporting DC fast charging that replenishes 10 to 80 per cent of the battery in under 30 minutes.
For Shalma, the Volvo EX30 isn’t just a car; it’s a companion that empowers her to embrace her multifaceted life with confidence and sustainability. Whether she’s overseeing her fashion label, Shals, or creating content for her growing audience, the EX30 is there to support her at every turn.’
Credits
Photography: Evan Lim
Videography: Evan Lim
Hair: Asaki
Make-Up: Asaki
Location: Pavilion Damansara Heights Property Gallery
Sim Wie Boon is the general manager of Tatler Malaysia. Previously the print and digital editor, Sim hails from the land of the hornbills, Sarawak. Sim is now based in Kuala Lumpur and brings more than a decade of experience in the media industry as a journalist and broadcast producer.
As a self-proclaimed geriatric millennial, he appreciates the finer things in life, from savouring a sip of single malt whisky to relishing in the deliciousness of char siew. While reminiscing about the indie-sleaze era, Sim now finds solace in the soothing tunes of ambient music, staying active through running and occasionally succumbing to the addictive world of doom scrolling.
Follow him on Instagram or Threads at @simwb
