Cover Volvo unveiled the new EX30 at KL Base on September 25 (Photo: Fady Younis)

Tatler friends had the pleasure of discovering the new Volvo EX30, the latest addition to Volvo’s EV lineup that embodies the perfect blend of style, performance, and sustainability

On September 25, 2024, Volvo Car Malaysia hosted the grand unveiling of the all-new Volvo EX30 at KL Base, inviting car enthusiasts and friends of Tatler for an exclusive evening filled with automotive excellence, innovation, and sustainable design.

Guests were treated to an up-close look at the state-of-the-art EV, embodying Volvo’s long-standing commitment to creating vehicles that enhance the lives of their owners whilst paving the way for a greener future in mobility. The Volvo EX30 is designed not just for transportation, but as a companion for life’s myriad moments, redefining what it means to drive in today’s world.

Read more: Meet the EX30: Volvo’s smallest, quickest EV makes its Malaysian debut
 

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Photo 1 of 10 Jenn Chia
Photo 2 of 10 Patricia Yaw
Photo 3 of 10 Nurul Zulkifli and Rohana Ismail
Photo 4 of 10 Shalma Aina
Photo 5 of 10 Volvo cars were parked outside the venue
Photo 6 of 10 Lee Yvonne
Photo 7 of 10 Natalie Saw
Photo 8 of 10 Mandy Gioh
Photo 9 of 10 The dashing Volvo EX30
Photo 10 of 10 The grand reveal of the new Volvo EX30, available in five colourways and three variants

The event kicked off with a warm welcome from influencer and emcee of the evening, Jenn Chia, as well as marketing and PR director of Volvo Car Malaysia, Patricia Yaw, before the much-anticipated reveal of the EX30 took centre stage. Complementing the spectacular unveiling was an introductory video, aptly titled “For Life,” which beautifully captured the essence of the EX30.

See also: Volvo hosts Malaysia’s first and largest padel tournament

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Above The EX30 takes on a sleek Scandinavian minimalism look, fused with urban practicality
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Above The EX30’s clean lines, low hood, and wide headlights exude confidence, whilst its compact dimensions make it the perfect vehicle for city living
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Above Inside, the EX30 offers a sanctuary of comfort and tranquility
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Above The incorporation of customisable ambient lighting creates a relaxing atmosphere for every driver and passenger

Throughout the evening, guests had the chance to discover the EX30’s innovative features, which boast an impressive array of advanced safety systems and cutting-edge technologies designed to simplify urban commuting with style.

Don’t miss: Volvo Drives Home The Importance Of Seat Belts In Saving Lives

Inside the EX30, its minimalist interior enveloped guests in an atmosphere of calm and refinement. The customisable ambient lighting, with five soothing themes for every mood, created a serene environment that invited guests to envision the EX30 as more than just a vehicle, but a sanctuary on wheels.

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Above The experiential test drive offered guests a true sense of the EX30’s cutting-edge capabilities, from the smooth acceleration to the innovative safety features
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Above Experiential zones showcased the EX30’s cutting-edge safety systems, drawing attention to its robust suite of driver-assistance technologies designed to enhance both safety and convenience

An exclusive EX30 Driving Experience was held within the venue, allowing guests to witness the EV’s high-tech features in action, including the Park Pilot Assist, which demonstrated how the car can autonomously identify and park in tight spaces with ease, taking control of the steering, brakes, and throttle for a perfectly executed manoeuver.

Another highlight was the Safe Space Technology suite, equipped with a variety of driver assistance systems that work in harmony to create a safer driving environment for both the car’s occupants and everyone on the road.

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Photo 1 of 9 Shalma Aina and Qalisha Ray
Photo 2 of 9 The Volvo C40 Recharge
Photo 3 of 9 Natalie Saw and Ben Ong
Photo 4 of 9 The Volvo EX30 in Crystal White
Photo 5 of 9 Lee Yvonne and Evelyn Marieta
Photo 6 of 9 A mini Volvo EX30 display, perfectly showcasing how it stands out on the road whilst keeping it minimalist and refined
Photo 7 of 9 The Volvo 144
Photo 8 of 9 The Volvo EX30 in Vapor Grey, Crystal White, and Moss Yellow at the test drive range
Photo 9 of 9 The Volvo EX30 in Cloud Blue

This unveiling marked not only the introduction of a new electric SUV but also a celebration of Volvo's enduring mission to creating vehicles that not only elevate the driving experience but also contribute to a greener, more responsible world, making every moment on the road an experience worth savouring. Guests departed with a sense of anticipation, eager to embrace the next generation of mobility that the EX30 promises to deliver.

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Credits

Images: Fady Younis

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Phyll Wu
Style Writer, Tatler Malaysia, Tatler Malaysia
Tatler Asia

About

Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.