Cover A passion for sustainability has led the PurelyB founder and CEO Raja Jesrina Arshad on a fulfilling journey with the new Lotus Eletre EV
A passion for sustainability has led the PurelyB founder and CEO Raja Jesrina Arshad on a fulfilling journey with the new Lotus Eletre EV
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An inherent respect for nature and a passion for sustainability have led the PurelyB founder and CEO on a fulfilling journey with the new Lotus Eletre EV
Ever wondered how Raja Jesrina Arshad does it all? For the past eight years, the stylish entrepreneur has put heart and soul into PurelyB—her health startup that promotes sustainable healthy living through Asian traditional wellness remedies and ingredients. Available in 15 countries, this Malaysian-born wellness company made its official US debut this year.
Despite the relentless demands of entrepreneurship, this sustainable living advocate still makes time for what is important, from spending quality time with loved ones to making choices that prioritise her values over convenience.
“In everything I do, it’s about harnessing the power of nature to transform people’s lives,” muses Jesrina, who battled with serious health issues in the past before making the switch to a cleaner, healthier lifestyle that changed everything. “I’m all about sustainability and empowering healthy living holistically, and that also means eco-conscious fashion choices.”
Known for her warm personality and chic style sense, the young founder possesses a deep love and respect for nature–unsurprisingly so, given her mission to preserve and promote the benefits of traditional herbal remedies in our fast-paced, modern-day world.
Left From day to night with ease in the Lotus Eletre, suited to Jesrina's ever-changing schedule
As such, leading a lifestyle that totally aligns with her values is not merely a matter of talk but of action. Mindful that her busy lifestyle doesn’t come at the expense of the natural environment, Jesrina is careful to reduce her carbon footprint, not just in fashion but in travel as well. Finding her ideal travel companion in the new Lotus Eletre, she’s able to do what she does without compromising on what matters.
The Lotus Eletre complements Jesrina's sustainability-driven lifestyle
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Stylish, luxurious and powerful, the Eletre combines industry-leading EV architecture with Lotus’ classic design language. The result is a powerful SUV that’s kind to the environment yet primed for a fast-paced city lifestyle. Boasting an impressive battery range of up to 600 km, the Eletre’s twin electric motors offer speed, control and excellent acceleration in all conditions. At the same time, its ultra-fast charging capabilities ensure that every second counts for Jesrina’s drive.
Whether at home or on the go, the SUV’s high capacity charging ensures up to 400 km of range in just 20 minutes—maximising time spent on the go and going further. A quick glance at its rear light blade will show it glowing green when charging, indicating its real-time battery level.
Read also: What to know about Lotus Cars' first all-electric hyper-SUV, the Lotus Eletre
Above From the moment she gets behind the wheel of the Eletre, Jesrina feels in charge of her day
Above The Eletre offers speed, performance and excellent handling on the road
From the moment she gets behind the wheel of the Eletre, Jesrina feels in charge of her day
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Mirroring Jesrina’s carefully thought-out fashion sense, the Eletre boasts contemporary design details that are practical and functional, including the Lotus Eletre’s honeycomb grille, whose shutters open automatically to cool the motor and close to extend driving range.
The Eletre’s driving autonomy and efficiency are enhanced by various features that come together seamlessly, from a lidar system that scans 200 metres around the car in every direction to detect obstacles to the real-time processing of this data by the electric vehicle’s Dual Orin-X chip system, which performs a total of 508 trillion calculations per second to anticipate and react to potential hazards in the car’s immediate environment.
From the moment she gets behind the wheel of the Eletre, Jesrina feels in charge of her day.
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From the moment she gets behind the wheel of the Eletre, Jesrina feels in charge of her day and at ease, thanks to a spacious cabin equipped with intelligent lighting that changes to one of five different driving modes, a smart online navigation system with live traffic updates displayed on a 15.1” OLED full HD central console screen, and plenty of natural light coming in through the panoramic sunroof.
The vehicle’s ultra-luxe Nappa leather seats are a hard-to-ignore luxury in themselves, woven with Re:Fibre materials taken from fashion industry off cuts. Taking a quick pre-trip call in the car, going through video presentations or even listening to a podcast is made that much more exceptional on the Eletre’s 23-speaker 2160W sound system engineered by KEF.
“Being able to drive the Lotus Eletre really helps me elevate my lifestyle to be in line with my ethos and my values. It feels good to be able to do that,” Jesrina says.
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Credits
Videography: Cinemakers Studios
Photography: Cinemakers Studios
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Previously contributing to Esquire Malaysia, Expat Lifestyle and Newsweek, Tania oversees digital stories across Tatler’s key content pillars, also leading the Front & Female platform exploring issues and topics affecting women today.
