Cover From Petronas to Taylor’s University, these Hari Raya 2024 campaigns will melt your heart (Photo: RHB Malaysia)
From Petronas to Taylor’s University, these Hari Raya 2024 campaigns will melt your heart (Photo: RHB Malaysia)
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From Petronas to Taylor’s University, these Hari Raya 2024 short films will melt your heart
As the holy month of Ramadan comes to a close with the celebration of Hari Raya this week, our favourite brands have accordingly pulled out all the stops for their Raya 2024 creative campaigns, culminating in various cinematic video series that celebrate culture, family, tradition and Malaysian values surrounding the celebration of Hari Raya Aidilfitri.
From Petronas’ Salam Dari Hati short film, which has garnered 2.8 million views, to Malaysia Airlines’ Buat Yang Cekal Berkhidmat clip and Mr DIY Malaysia’s tear-jerker video, Sama Sama Melangkah boasting nearly 7 million views so far, these and various other local corporations are finding new and creatives ways to tug at audiences’ heartstrings via beautifully crafted short films. Here are six such Raya 2024 films that caught our eye.
See also: Hari Raya 2024: The best festive collections by local designers to shop now
Petronas
Celebrating its 50th anniversary, Petronas’ Hari Raya 2024 short film Salam from the Heart showcases the different shades of meaning associated with every salam at different stages of our lives, reminding us to appreciate each moment of forgiveness.
RHB Malaysia
RHB Malaysia’s inspiring Hari Raya 2024 short film is based on true events revolving around the importance of forgiveness this festive season, letting go of past grievances and turning a new page.
Taylor’s University
Empathy, family and bonds forged through sacrifice—Taylor’s University touches on these values and more in this wonderfully executed Hari Raya 2024 video titled Suami Mithali.
In case you missed it: 7 university campuses in Asia with film-worthy grounds
Astro Malaysia
What starts as a vague voice note from their father, Tok Zan, causes his three grown-up children to halt their busy schedules and rush back to their hometown to see their father on Hari Raya.
In this video, which has been viewed almost 4 million times, Astro Malaysia paints a poignant tale questioning what we value most in this adventure-filled short film featuring a multi-star cast.
MR DIY Malaysia
Centred around the story of hardworking family man Mat and his elderly mother Mak, this heartwarming Hari Raya film comments on the importance of family values and remembering what is essential in a fast-paced world.
Now read: MR DIY’s Tan Yu Yeh and more Malaysians in Forbes' Richest 2023
Malaysia Aviation Group
In this touching Raya tribute, Malaysia Aviation Group honours the people working tirelessly to ‘keep the skies safe’ and their unwavering commitment to hospitality even through the busiest seasons.
See also: Malaysia Airlines is Manchester United’s official airline partner
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Previously contributing to Esquire Malaysia, Expat Lifestyle and Newsweek, Tania oversees digital stories across Tatler’s key content pillars, also leading the Front & Female platform exploring issues and topics affecting women today.
