The dining room is furnished with a Gubi table, chairs from Normann Copenhagen, a Murano glass chandelier from Venice and a painting by Martin Paaskesen
Cover The dining room is furnished with a Gubi table, chairs from Normann Copenhagen, a Murano glass chandelier from Venice and a painting by Martin Paaskesen

The home of Normann Copenhagen co-founder Poul Madsen is a cornucopia of art and colour that is constantly evolving with his family’s prized finds

Additional reporting by Kissa Castañeda


With its perfectly preserved heritage buildings interspersed with trendy boutiques and cosy cafes, Østerbro is undoubtedly one of the most beautiful areas of Copenhagen. The main street of this district is Østerbrogade, which overlooks Lake Sortedam, and it is located a stone’s throw away from Fælledparken, the city’s largest municipal park with playgrounds and sports fields.

It is in this charming, verdant area that Poul Madsen, CEO and co-founder of Normann Copenhagen, decided to put down roots. At the helm of one of the world’s top Scandinavian design brands—Normann Copenhagen has won multiple awards and is available in over 80 countries—Madsen knows how to wield the power of design.

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Poul Madsen, co-founder of Normann Copenhagen in his home
Above Poul Madsen, co-founder of Normann Copenhagen in his home
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A vase by Camille Engborg echos the round forms of the poufs, which pick up the colours on a painting by Søren Sejr
Above A vase by Camille Engborg echos the round forms of the poufs, which pick up the colours on a painting by Søren Sejr

For him, to live in this part of Copenhagen and in a building dating back to 1893 was extremely appealing. With a typical brick façade, ornate details, and a spectacular tower that stands on the highest point of the roof, the building is an elegant find and a fine place to call home.

“I have always loved the architectural style of these buildings. Also, the area has a peaceful mood suitable for families and has nature everywhere—all of this just a few minutes from the centre of Copenhagen,” says Madsen.

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The home features various pieces of furniture from Normann Copenhagen, including the sofas and coffee table in the main living area
Above The home features various pieces of furniture from Normann Copenhagen, including the sofas and coffee table in the main living area

Located on the second floor, the home spans a generous 3,670sqft and occupies an entire floor of the building. Large, bright and inviting, it was conceived as an ideal space in which to live with his family, and also to host the many friends that he and his wife Karen often invite over. The sizeable windows that bring in natural light make the apartment look even bigger; the careful way they designed it perpetuates the feeling of spaciousness as well. 

“When we renovated this house, we wanted to make it even more welcoming, which we did by enlarging the kitchen, adding a bathroom, and changing the floors and walls,” he says. “After seven months of renovation, following strict rules since it’s an old building, we finally have the home we’ve dreamed of: a place where our daughter Wilma can grow up and a practical space where we can have friends and relatives over.”

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The Bosa Primates vases by Elena Salmistraro on the console add a playful touch to the living area, which also features the Driade Roly Poly armchairs by Faye Toogood
Above The Bosa Primates vases by Elena Salmistraro on the console add a playful touch to the living area, which also features the Driade Roly Poly armchairs by Faye Toogood

Upon entering the apartment, one is greeted by a hallway with walls featuring eye-catching paintings by various artists. Walking through the hall leads you to a dining room, kitchen and the bedrooms, while the other path brings you to a home office. 

The home office leads to a succession of other spaces, including three distinct living rooms with varying moods. The first living area has expansive windows that frame a lovely view of Lake Sortedam; this serves as a place for relaxation. 

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The striking red painting by Mathias Malling Mortensen adds dynamism to this sitting area, which also features armchairs and a coffee table from Normann Copenhagen and a Gubi 9602 floor lamp by Paavo Tynell
Above The striking red painting by Mathias Malling Mortensen adds dynamism to this sitting area, which also features armchairs and a coffee table from Normann Copenhagen and a Gubi 9602 floor lamp by Paavo Tynell

The second space is more like a reading room, and has an entire wall lined with shelves holding art books, vases and decorative objects. Both rooms feature sofas, armchairs and coffee tables from Normann Copenhagen, as well as a smattering of art sourced from various galleries and auctions. The third sitting room is smaller than the others and slightly more minimal in style, featuring custom-made furniture pieces.

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Photo 1 of 2 The culinary zone is a sleek space furnished with custom cabinetry by Boform as well as a dining table and chairs from Normann Copenhagen
Photo 2 of 2 Placed adjacent to the kitchen, this Jens Hedin painting matches the green hues of the iconic chair by Gerrit Rietveld while a Normann Copenhagen sofa upholstered in a mustard yellow fabric offers a pleasing contrast

At the heart of the apartment is the dining room and kitchen, anchored by a long black table from Gubi. It is here that the couple spend time with their daughter every morning, as well as organise their many dinner parties.

Illuminating the space is a special chandelier bought in Murano on a holiday, while a pair of twin consoles—made to measure by a Danish company—leans on the two walls. The kitchen is the last communal space before you reach the three bedrooms, all of which are furnished in a simpler, calming style that helps the couple and their daughter relax.

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Sculptures by Eyvind Solli Andreassen decorate a Boform console in the dining room
Above Sculptures by Eyvind Solli Andreassen decorate a Boform console in the dining room
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This stained glass window is among the beautiful historical features of the apartment
Above This stained glass window is among the beautiful historical features of the apartment

Two elements that tie every room in the apartment together are the flooring, which is in a light wood, and the clean white walls, which serve as a canvas for the striking artwork and eclectic furniture and accessories that the homeowners enjoy collecting. This neutral shell is not only a Scandinavian hallmark, but also a solid foundation to accommodate the ever-evolving decorating style of the couple. 

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In the study, a Finn Juhl-designed desk is paired with a lamp and chair by Normann Copenhagen and a large painting by Frederik Nøbelrød
Above In the study, a Finn Juhl-designed desk is paired with a lamp and chair by Normann Copenhagen and a large painting by Frederik Nøbelrød
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An assortment of ceramic vessels and a sculpture create visual interest on a windowsill
Above An assortment of ceramic vessels and a sculpture create visual interest on a windowsill

Overall, the apartment has a contemporary spirit filled with bursts of colour and choice design pieces. This is best illustrated in the study, where a desk by Finn Juhl is paired with a chair by Normann Copenhagen, and a leather armchair by Maarten Van Severen holds court nearby.

Look up and you’ll see the iconic Bell chandelier, while on the floor is a rug with striking motifs. Peppered throughout are small sculptures and modern art, the latter a particular passion of Madsen. 

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The round bathtub from Agape is the centrepiece of this tranquil green bathroom
Above The round bathtub from Agape is the centrepiece of this tranquil green bathroom
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The windowsill features an array of ceramic objects, including a jack-in-the-box sourced from a flea market in Nice, France
Above The windowsill features an array of ceramic objects, including a jack-in-the-box sourced from a flea market in Nice, France
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These red Fritz Hansen Carimate chairs by Vico Magistretti add pops of colour to the master bedroom
Above These red Fritz Hansen Carimate chairs by Vico Magistretti add pops of colour to the master bedroom

“We didn’t need an architect or an interior designer to help us with our home—we had clear ideas regarding the division of the spaces,” says Madsen.

While the couple were decisive with the layout, he laughingly admits that they shift or add things all the time, so much so that their home is always in a creative flux. “I would say that we change something around once a month: we order a new piece of furniture, we move another one, or we buy new accessories or pieces of art. Our apartment is constantly changing, and that’s exactly the way we want it to be.”

Credits

Photography  

Johanna Lehtinen/August Agency

Production  

Maria Chiara Antonini/August Agency

Styling  

Maria Chiara Antonini/August Agency

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