Cover The first Muji Base is set in a 100-year-old building in Kamogawa (Photo: Muji/Airbnb)
The first Muji Base is set in a 100-year-old building in Kamogawa (Photo: Muji/Airbnb)
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Muji Hotels’ latest offering extends its sustainable ethos in the eco-friendly Muji Base Kamogawa
Muji, short for Mujirushi Ryohin, which translates to “no-brand quality goods,” was founded in the early 1980s to provide simple, functional, and well-designed products at affordable prices. Muji's ethos revolves around three core principles: simplicity, utility, and sustainability.
Following the success of its retail outlets, Muji decided to expand its philosophy into the hospitality sector, with the first Muji Hotel opening in Shenzhen, China, in 2018, followed by locations in Beijing, Tokyo, and Kyoto.
Read more: 6 ways to create a warm minimalist space
Above Simple minimalist living spaces (Photo: Muji/Airbnb)
Simple minimalist living spaces (Photo: Muji/Airbnb)
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The concept behind Muji Hotels mirrors the brand's ethos, aiming to provide guests with an environment that encourages relaxation, mindfulness, and a sense of belonging.
Hotel rooms feature minimalist decor, neutral colour palettes, and high-quality, sustainable materials that promote a calming ambience. All amenities and furnishings are selected to cater to guests' needs without overwhelming them with unnecessary extravagance.
See also: 8 minimalist Malaysian homes that do more with less
Above Natural materials was favoured in the interiors (Photo: Muji/Airbnb)
Natural materials was favoured in the interiors (Photo: Muji/Airbnb)
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Muji Hotels also emphasise local culture and community integration.
Each hotel incorporates regional influences in its design and offers opportunities for guests to explore nearby attractions, supporting a more authentic travel experience.
Don't miss: Inside 3 beautifully designed Kyoto boutique hotels
Above The space sports a wabi sabi aesthetic (Photo: Muji/Airbnb)
The space sports a wabi sabi aesthetic (Photo: Muji/Airbnb)
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Muji Base is the company's latest twist on hospitality in collaboration with Airbnb.
Its first venture sees the transformation of a 100-year-old building in Kamogawa, a charming coastal town in Chiba Prefecture.
Read more: Game of thorns: 7 Airbnb stays in Malaysia for durian lovers
Above Meditative living (Photo: Muji/Airbnb)
Meditative living (Photo: Muji/Airbnb)
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Above Muji bedding in all bedrooms (Photo: Muji/Airbnb)
Muji bedding in all bedrooms (Photo: Muji/Airbnb)
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Anticipated to open in 2023, Muji Base Kamogawa offers a unique destination for travellers seeking a harmonious blend of nature, design, and wellness.
Don't miss: Japan by Design: 5 best ryokan-inspired hotels to visit
Above Enjoy the peaceful natural surroundings even in the bath (Photo: Muji/Airbnb)
Enjoy the peaceful natural surroundings even in the bath (Photo: Muji/Airbnb)
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Beyond accommodation, guests may partake in diverse activities and workshops, from yoga classes and nature walks to engaging craft sessions.
Additionally, guests can partake in unique experiences like visiting a dairy farm or participating in melon harvesting, fostering a deeper connection to the local culture.
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Jennifer Choo is Regional Managing Editor of Tatler Homes, covering architecture, interior design, and art across Asia. Based in Malaysia, she oversees regional content on luxury residential design and contemporary art collections. Legally trained but choosing to pursue her passion for design, she previously led notable design publications and worked as an interior stylist and art consultant for property developers, design firms, and private clients.
