Andaz Seoul Gangnam
Cover Andaz Seoul Gangnam
Andaz Seoul Gangnam

Experience South Korea’s smartest luxury hotels, where technology enhances every stay

In a country renowned for its cutting-edge technology and sophisticated design sensibilities, South Korea’s luxury hotel scene perfectly embodies this innovative spirit. The past decade has seen remarkable growth in design-forward properties, with momentum continuing even through challenging global conditions.

From 2020 to 2023, several ambitious projects came to fruition, adding to the country’s impressive portfolio of smart hotels. These properties, concentrated in Seoul’s dynamic districts like Gangnam and Yeouido, as well as resort destinations like Jeju Island, showcase the perfect marriage of avant-garde design and smart technology.

Read more: 9 incredible buildings and architecture to visit on Jeju Island, from museums to churches

1. Andaz Seoul Gangnam

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Andaz Seoul Gangnam
Above Andaz Seoul Gangnam
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Andaz Seoul Gangnam lobby
Above Andaz Seoul Gangnam lobby
Andaz Seoul Gangnam
Andaz Seoul Gangnam lobby

Opening in late 2023, Andaz Seoul Gangnam showcases contemporary Korean design through a modern lens. The hotel’s design was led by international design firm Super Potato, known for their innovative use of raw materials and sophisticated aesthetic.

K-drama fans might recognise the hotel’s striking lobby and bar from scenes in The Interest of Love and Remarriage & Desires.

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Photo 1 of 5 Andaz Seoul Gangnam suite
Photo 2 of 5 Andaz Seoul Gangnam suite
Photo 3 of 5 Andaz Seoul Gangnam room
Photo 4 of 5 Andaz Seoul Gangnam pool
Photo 5 of 5 Andaz Seoul Gangnam restaurant
Andaz Seoul Gangnam suite
Andaz Seoul Gangnam suite
Andaz Seoul Gangnam room
Andaz Seoul Gangnam pool
Andaz Seoul Gangnam restaurant

The hotel’s smart features are extensive: mobile key access and touchless controls throughout, AI-powered room management that learns guest preferences for lighting and temperature, smart mirrors with integrated weather and news updates, voice-activated curtains and entertainment systems, and a hotel app that allows guests to control room functions and make service requests from anywhere in the hotel.

See also: Seongsu-dong: 5 Korean design venues to explore in Seoul’s coolest neighbourhood

2. . Fairmont Ambassador Seoul

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Fairmont Ambassador Seoul exterior
Above Fairmont Ambassador Seoul exterior
Fairmont Ambassador Seoul exterior

Debuting in 2021 in Seoul’s Yeouido district, the Fairmont is located in the iconic Parc.1 complex, designed by world-renowned architect Richard Rogers with its distinctive sail-inspired architecture. 

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Fairmont Ambassador Seoul lobby
Above Fairmont Ambassador Seoul lobby
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Fairmont Ambassador Seoul suite
Above Fairmont Ambassador Seoul suite
Fairmont Ambassador Seoul lobby
Fairmont Ambassador Seoul suite

Its interiors blend contemporary luxury with smart technology, including AI-powered room controls, an innovative digital concierge system available in multiple languages, smart windows that automatically adjust tinting based on sunlight, IoT-enabled minibars that auto-replenish, and a sophisticated air purification system that monitors and adjusts the air quality in real-time.

Don’t miss: Bill Bensley: Eco-luxury hotels’ design rebel

3. Grand Hyatt Jeju

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Photo 1 of 3 Grand Hyatt Jeju
Photo 2 of 3 Grand Hyatt Jeju restaurant
Photo 3 of 3 Grand Hyatt Jeju restaurant
Grand Hyatt Jeju
Grand Hyatt Jeju restaurant
Grand Hyatt Jeju restaurant

Drawing inspiration from Jeju's volcanic landscape, the Grand Hyatt Jeju integrates local basalt stone and sweeping glass walls that showcase the coastal views.

The interiors blend raw materials with subtle earth tones, while discreetly incorporating advanced technology throughout.

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Photo 1 of 4 Grand Hyatt Jeju room
Photo 2 of 4 Grand Hyatt Jeju bathroom
Photo 3 of 4 Grand Hyatt Jeju spa
Photo 4 of 4 Grand Hyatt Jeju suite
Grand Hyatt Jeju room
Grand Hyatt Jeju bathroom
Grand Hyatt Jeju spa
Grand Hyatt Jeju suite

Smart mirrors and voice-controlled systems are seamlessly built into the natural design elements, facial recognition enables effortless entry, and the hotel's pioneering robot butler service adds a futuristic touch.

Each room serves as an intuitive tech hub, with IoT-enabled controls and a mobile app managing everything from temperature to room service, all while maintaining the property's serene atmosphere.

Read more: Muji Base Kamogawa: A sustainable retreat in a 100-year-old Japanese house

4. Paradise City Hotel Incheon

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Paradise City Hotel Incheon
Above Paradise City Hotel Incheon
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Paradise City Hotel Incheon boasts a Yayoi Kusuma sculpture
Above Paradise City Hotel Incheon boasts a Yayoi Kusuma sculpture
Paradise City Hotel Incheon
Paradise City Hotel Incheon boasts a Yayoi Kusuma sculpture

The ambitious Paradise City complex in Incheon makes an immediate statement with its sweeping curved facades and dramatic public spaces, a result of USA-headquartered WATG, alongside Dutch design firm Concrete’s collaborative architectural vision.

Italian designer Alessandro Mendini's playful interiors merge contemporary art installations with luxurious furnishings, while a US$40 million art collection adds cultural gravitas throughout.

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Photo 1 of 3 Paradise City Hotel Incheon artwork
Photo 2 of 3 Paradise City Hotel Incheon artwork
Photo 3 of 3 Paradise City Hotel Incheon
Paradise City Hotel Incheon artwork
Paradise City Hotel Incheon artwork
Paradise City Hotel Incheon

The technology integration is equally sophisticated: facial recognition seamlessly handles entry, AI concierges assist via in-room tablets, and smart rooms adapt to guest preferences. Public spaces feature interactive digital art installations that respond to movement, while rooms combine automated lighting, entertainment, and climate controls with floor-to-ceiling views of the airport and sea beyond.

The property has gained additional fame as a filming location for several popular K-dramas, including Tale of the Nine-Tailed and The Secret Life of My Secretary, with its art installations and dramatic interior spaces featured prominently.

See also: 7 concrete masterpieces: The world’s most striking Brutalist hotels now

5. Signiel Seoul

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Photo 1 of 4 Signiel Seoul
Photo 2 of 4 Signiel Seoul lobby
Photo 3 of 4 Signiel Seoul bar
Photo 4 of 4 Signiel Seoul restaurant
Signiel Seoul
Signiel Seoul lobby
Signiel Seoul bar
Signiel Seoul restaurant


Located in the iconic Lotte World Tower designed by Kohn Pedersen Fox (KPF), the hotel’s interiors were crafted by HBA (Hirsch Bedner Associates), drawing inspiration from traditional Korean aesthetics while incorporating futuristic elements.

The hotel has been featured in several notable K-dramas, including The King: Eternal Monarch, Record of Youth, and the movie The Point Men, with its dramatic skyline views and luxurious interiors serving as backdrops.

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Photo 1 of 5 Signiel Seoul suite
Photo 2 of 5 Signiel Seoul room
Photo 3 of 5 Signiel Seoul room
Photo 4 of 5 Signiel Seoul bathroom
Photo 5 of 5 Signiel Seoul bathroom
Signiel Seoul suite
Signiel Seoul room
Signiel Seoul room
Signiel Seoul bathroom
Signiel Seoul bathroom

Each room features a comprehensive smart control system that manages everything from lighting to temperature through voice commands in multiple languages. The hotel’s technological offerings include a mobile app for all services, smart mirrors with integrated weather and news updates, automated curtains and lighting that adjust based on the time of day, and an AI-powered room service system.

The bathrooms feature smart toilets with customisable settings, while the windows use electrochromic technology to automatically adjust tinting. A unique feature is the smart bedside panel that controls all room functions and includes a built-in wireless charging pad. 

Don’t miss: Heritage meets modern luxury at Penang’s Noordin Mews

6. Four Seasons Seoul

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Four Seasons Seoul exterior
Above Four Seasons Seoul exterior
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Four Seasons Seoul pool
Above Four Seasons Seoul pool
Four Seasons Seoul exterior
Four Seasons Seoul pool

Nestled in the historic Gwanghwamun district, the Four Seasons Seoul represents restrained luxury through its sophisticated fusion of traditional Korean motifs and modern design language. The hotel’s low-lit interiors feature handcrafted materials and subtle references to local artistry while floor-to-ceiling windows frame views of ancient palace rooftops against Seoul’s modern skyline.

The property has been featured in numerous K-dramas, most notably in My Love from the Star, What’s Wrong with Secretary Kim and more recently, Dr. Romantic 3.

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Photo 1 of 3 Four Seasons Seoul room
Photo 2 of 3 Four Seasons Seoul dining
Photo 3 of 3 Four Seasons Seoul bathroom
Four Seasons Seoul room
Four Seasons Seoul dining
Four Seasons Seoul bathroom

Technology enhances rather than dominates: smart beds automatically adjust firmness, while circadian lighting systems gently shift with natural rhythms.

Bathrooms double as personal spas with smart mirrors and customisable settings, and the hotel’s intuitive mobile app discreetly manages everything from room controls to local dining recommendations. At night, smart glass windows automatically adjust tinting, maintaining the perfect balance between city views and personal privacy.

Read more: 10 beautiful Michelin-starred restaurants by acclaimed designers worldwide

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Park Hyatt Busan
Above Park Hyatt Busan
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Park Hyatt Busan pool
Above Park Hyatt Busan pool
Park Hyatt Busan
Park Hyatt Busan pool

Soaring above Gwangalli Beach, Park Hyatt Busan’s curved glass exterior echoes the rhythmic waves of the sea it overlooks. The Daniel Libeskind-designed architecture creates a striking silhouette against Busan's coastline, while inside, minimalist interiors in warm woods and natural stone maximise the dramatic ocean views through floor-to-ceiling windows. 

The hotel has appeared in several productions, including the popular K-drama Hometown Cha-Cha-Cha and She Would Never Know, with its oceanfront location making it a favourite for romantic scenes.

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Photo 1 of 5 Park Hyatt Busan
Photo 2 of 5 Park Hyatt Busan suite
Photo 3 of 5 Park Hyatt Busan suite
Photo 4 of 5 Park Hyatt Busan lobby
Photo 5 of 5 Park Hyatt Busan
Park Hyatt Busan
Park Hyatt Busan suite
Park Hyatt Busan suite
Park Hyatt Busan lobby
Park Hyatt Busan

Technology is seamlessly integrated throughout the property: voice commands or tablets control room features, smart glass windows shift from clear to frosted at a touch, and an intuitive mobile app manages everything from digital keys to climate settings.

Each bathroom becomes a private spa with smart mirrors and customisable lighting, while the hotel's position captures both the sunrise over the ocean and the nightly light show of the illuminated Gwangan Bridge.

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Jennifer Choo
Regional Managing Editor of Tatler Homes, Tatler Malaysia
Tatler Asia

Jennifer Choo is Regional Managing Editor of Tatler Homes, covering architecture, interior design, and art across Asia. Based in Malaysia, she oversees regional content on luxury residential design and contemporary art collections. Legally trained but choosing to pursue her passion for design, she previously led notable design publications and worked as an interior stylist and art consultant for property developers, design firms, and private clients.