Cover Jotun Soft Radiance and Soft Savanna
Jotun Soft Radiance and Soft Savanna
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Spruce up your home this Chinese New Year and create the story you want to tell with Jotun colours
In the flurry of preparing for Chinese New Year, a key component is getting the home ready. With the new year, we look at taking out the old and bringing in the new, whether it's picking out clothes, exchanging money, buying new furniture, and sometimes even repainting our homes.
Repainting your space symbolises a particular change you would like to make, and with the impending Rabbit year, what better time to start anew? Spruce up your home with Jotun’s Global Colour Collection with a theme of Stories that allows you to create your own narrative with colours.
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Above Jotun's Poetry Red and Statement Red
Jotun's Poetry Red and Statement Red
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While repainting the home is more ambitious (and long-term) than just decorating selected spaces, this exercise will not just help usher in a good year but be a pleasing accompaniment throughout the year and beyond, especially if the colours are well chosen.
With this in mind, Jotun's Global Colour Collections for 2023 is created to provide a unique opportunity for people to express themselves by curating their living spaces. The 21 colours featured are timeless and chosen for their positivity, honesty, and versatility. In their unique way, they introduce an element of joy into the home.
These colour palettes are realised with Jotun’s new Majestic Sense, a premium interior paint specially formulated to purify indoor air quality with Clean Air Technology that is specially formulated to enhance indoor air quality by neutralising formaldehyde.
Majestic Sense paints are odourless and long-lasting while covering imperfections and leaving walls looking flawless and elegant with an ultra-smooth finish.
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Above Jotun Soft Rustic Brown and Natural Green
Jotun Soft Rustic Brown and Natural Green
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Divided into three colour themes, the first is Serene Presence, comprising slow, soothing colours of soft pastels and healing greens. Focused on minimalism and simplicity, this palette has been designed for cleansed, clutter-free lifestyles. Colours are soft, gentle, and meditative, creating a pared-back spa-like atmosphere that helps you focus and keeps you centred.
Naturally Grounded, as its name implies, consists of warm earth tones, muted greens, lovely soft yellows, and oranges. This palette connects us to the natural world by celebrating rustic lifestyles, crafted artefacts, and the beauty and character of imperfection. Calming and nurturing, these shades derived from nature are ideal for giving interiors a chic farmhouse aesthetic or bringing a touch of countryside into the city's heart.
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Above Jotun's Cheerful Peach and Bella
Above Jotun's Poetry Red and Early Rain
Jotun's Cheerful Peach and Bella
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Lastly, there's the Curated Living palette of sophisticated reds, gallery-style naturals and blue accents.
A balanced and curated combination of nostalgic tones and contemporary colours, this timeless palette is perfect for cultivating a home-as-art-gallery feel. It’s a confident blend of tradition and modernity conducive to truly personal creative expression.
Combine colours such as Statement Red and Soft Radiance or Bella and Cheerful Peach for an ambience that expresses your individual story, or allow colours such as Poetry Red and Soft Radiance to stand alone in a space if that is the effect you're seeking to achieve.
Whatever theme you choose, this base will help you define your own space and bring out the story you would like to be told this Year of the Rabbit—and beyond.
To create your own colour story, visit Jotun's official website and Facebook page.
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Jennifer Choo is Regional Managing Editor of Tatler Homes, covering architecture, interior design, and art across Asia. Based in Malaysia, she oversees regional content on luxury residential design and contemporary art collections. Legally trained but choosing to pursue her passion for design, she previously led notable design publications and worked as an interior stylist and art consultant for property developers, design firms, and private clients.
