More than catering, Sunday Street Co is redefining hospitality as a female-led business, paving the way for a new generation of thoughtful entertaining
Founded at the end of 2023 by three women with a shared love of food, Sunday Street Co has quickly grown beyond private catering and now includes pop-ups, brand collaborations, ready-to-go boxes, wholesale products for brands and even workshops held at their own Makati headquarters.
Jovy A Tagle, Tara Alvarez and Iyay Ignacio are three female managing partners who followed their hearts right to the table, diving headfirst into the world of catering and hospitality. As new players in this space, they nervously yet excitedly navigated uncharted waters. Slowly but surely, through a clear vision and thoughtful branding, demand for Sunday Street Co began to grow. Yet despite the brand’s rapid evolution, its philosophy has remained the same: creating meaningful experiences centred around good food and even better company.
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Above Jovy A Tagle, Tara Alvarez and Iyay Ignacio of Sunday Street Co

Above Jovy A Tagle, Tara Alvarez and Iyay Ignacio of Sunday Street Co
At the heart of the group is a distinctly collaborative spirit. “Sunday Street is a catering concept built on a mission to create one-of-a-kind experiences centred around good food and great people. Proudly female-led, we take a collaborative approach to everything we do. We believe that’s what gives each event its distinct Sunday Street touch. From intimate gatherings to large celebrations, we handle everything from menu preparation to table styling to provide seamless and memorable experiences for our clients,” explains Tagle.
The three may have trained in different corners of the world but those varied backgrounds have become one of the company’s greatest strengths: Ignacio got her degree from the Culinary Institute of America in California; Tagle went to International Culinary Centre in New York, obtained a degree in nutritional sciences from Australia and got her MBA from EHL Hospitality Business School; while Alvarez trained at Le Cordon Bleu in London. Their global experiences contribute heightened nuance to every menu. In fact, they share that each planning session begins with a conversation. Ideas are exchanged, dishes are assigned, tastings are held and each recipe is refined together until it reflects all three perspectives rather than one individual’s signature.

Above Cooking up a storm with Sunday Street Co

Above Preparing a roast fish with Sunday Street Co
“We basically make the food we want to eat. We enjoy making each other try recent food discoveries, exchanging dining stories, foreign techniques and geeking out on local, seasonal produce. [We are always] tasting and learning together,” Ignacio elaborates. “Our preferred medium is Mediterranean cuisine, but we also draw inspiration from the cuisines we love: Middle Eastern, Italian and even Filipino. We enjoy working with locally available ingredients and reimagining those that are often less approachable,” Tagle adds.
Their curious and creative spirit remains unbounded as they sink their teeth into the comfort foods they love, injecting wild ideas and whimsical touches into the mix until familiar favourites are reinterpreted in contemporary ways. “We start by brainstorming the entire menu together as a whole, depending on the brief. We usually split up the menu into dishes we want to do, then we do a tasting where we give each other notes and chat about how it can be improved [if needed!]. Every dish is definitely a reflection of all three of us in the end. I think part of the reason we make such a great team is because we all bring different points of view to the table,” Alvarez says.
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Above Cooking with Sunday Street Co

Above A beautiful roast fish by Sunday Street Co
For Sunday Street, hospitality doesn’t end at the plate. Every gathering is approached as a complete experience, with the team overseeing everything from menu planning and table styling to floral arrangements, wine pairings and venue recommendations. Some clients request a fully styled tablescape, while others prefer to use their own heirloom china and serving pieces to create a more personal atmosphere. Rather than imposing a single aesthetic, the team adapts each event to reflect the people hosting it.
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Above Jovy Tagle of Sunday Street Co

Above Golden mushroom rice by Sunday Street Co
“We offer full-service catering, which includes plates and tableware, but some clients choose to use their own to create a more homey and personal atmosphere for their guests. We’re very flexible with set-ups and enjoy working closely with our clients to bring their vision to life. We do basic floral arrangements, as well as work with our preferred florists for more elaborate designs. Additionally, we can do wine pairings, suggest venues, as well as recommend event planners,” Ignacio elaborates.
It is perhaps this attention to entertaining as a whole, not simply catering, that has distinguished Sunday Street within an increasingly competitive food landscape.

Above A dessert loaf by Sunday Street Co

Above Dessert by Sunday Street Co
For the founders, however, growth has never been measured solely by the number of events served. Instead, it lies in the moments that unfold around the table: friends lingering over a meal, conversations stretching into the evening and guests leaving with memories that extend far beyond what was on the menu.
In an era where entertaining at home has regained its appeal, Sunday Street Co reminds us that the best hosts understand something fundamental. Good food may bring people together, but thoughtful hospitality is what keeps them there.
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Credits
Photography: JV Rabano




