Discover a new way of enjoying whisky—one surrounded by delicious food, great company, and no pretensions
The world of whisky has long been presented as somewhat daunting, riddled with endless rules that dictated how the drink could be enjoyed. With their newest campaign, The Singleton hopes to change that narrative—and everyone’s invited to have a taste.
Enter, The Singleton Social: a series of one-of-a-kind partnerships with select dining destinations around the city, each celebrating the marriage of delicious food and great whisky in wonderful company. “Single malt has evolved,” declares Cheenee Flordeliza, brand manager for Diageo Reserve and World Class. “It’s not at all what it was years ago, when it was traditional, unfriendly, and to be honest, too serious. My view is, at its core, whisky is simply meant to be enjoyed.”
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Considering the expertise and artisanship demanded to perfect whisky—especially single malts like The Singleton—it's easy to see why the tipple can be intimidating for many. But through The Singleton Social, whisky experts and novices alike are given the opportunity to explore all the local dining scene has to offer and discover the many ways to enjoy whisky.
At each participating restaurant, guests will find an expertly-curated cocktail list highlighting a variety of ways you can enjoy The Singleton. Those who wish to savour the luscious flavours of The Singleton of Dufftown 12 Years old may opt to have it neat or on the rocks, underscoring the whisky’s apple and vanilla notes—a trademark of Speyside whiskies. Alternatively, those looking for something lighter will delight in the brand’s signature cocktail, The Singleton Orchard. Finally, restaurants will also offer a “plus two” cocktail exclusive to the restaurant, lifting the whisky with one still and one sparkling mixer for a unique, effervescent experience.
