He is Manuel Jimenez Garcia and his design reflects the rare refined quality of the Glenfiddich whisky
Last year, Glenfiddich introduced its ultra rare Time Re:Imagined collection, which featured three luxurious releases from the maison—Glenfiddich 50 Year Old Simultaneous Time, 40 Year Old Cumulative Time, and 30 Year Old Suspended Time. It's a remarkable collection of single malt whiskies that marks the height of Glenfiddich’s achievement in whisky-making and represents the pinnacle of Glenfiddich’s signature distillery style.
Manuel Jimenez García, the co-founder and principal of madMdesign, a computational design practice based in London, was the brilliant mind behind the design for the decanter of the prized Glenfiddich 50 Year Old Simultaneous Time. With only 220 decanters of this precious liquid made available, he was tasked to ensure that its design was absolutely exquisite.
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We find out more about Garcia and his process in designing the beautiful decanter for the Glenfiddich 50 Year Old Simultaneous Time.

Above The Glenfiddich Time Re:Imagined collection comprises 50, 40 and 30 year old whiskies
What drew you to design and architecture?
Since young, I've always had an obsession about learning and understanding how things come together in harmony. At first, I was both fascinated and intrigued about the human body and form itself, so I had thought of becoming a doctor. As I grew older, that fascination skewed towards design, which made me realise that it was what I should be doing—creating my own forms and harmony that could be scaled down into small objects or scaled up into spaces which one could live in.
In high school, I started designing business cards, and album covers, as well as folding paper to form different pieces of furniture. I'll admit, some didn't turn out as good as it looked in my mind. Then a visit to the Sagrada Familia in Barcelona opened my eyes. It was the first building that made proper use of digital manufacturing tools; being under that sculpted stone, I just knew I wanted to create new worlds which expands the imagination. That's when I decided to be an architect.
What are your inspiration when it comes to design?
My main influence is the data-driven forms that can be found in nature. I'm passionate about creating algorithms and modelling forms that not only represent nature but also abstract them into new creations that emerge between the natural and the artificial.
There are mathematical patterns present in all natural forms. Sometimes it is easy to identify, like the Fibonacci sequence in the Romanesco broccoli; other times, the patterns are much less obvious, which is why we do not fully understand why a tree grows in a specific shape, or how a flock of birds becomes almost a dynamic sculpture moving in one direction. Both examples, as with everything in nature, are driven by simple rules that make its shape evolve or its movement happen harmoniously.
Tell us about the design process for the Glenfiddich 50 Year Old Simultaneous Time
The Glenfiddich Time Re:Imagined series is a remarkable collection of single malt whiskies, and the rarest within this highly sought-after collection is the 50 Year Old.
The whisky is a stunning portrayal of Simultaneous Time, exploring the parallel and complex conditions and effects that have influenced this refined liquid. As a result, it was my mission to bring to life the articulation of time in a spectacular form, telling its stories using maverick and disruptive design techniques.
The decanter is inspired by natural processes such as crystallisation, in which environmental conditions evolve a shape from one form to another. It is as if the form that houses it emerges from the same nature, it crystallises in a shape that seems to have evolved together with the liquid itself, and has followed every one of the environmental changes over the years of maturity.
Please enlighten us on how you use modern computational design and climatic data algorithm to create the decanter.
The cylindrical form of the casing is divided into 50 parts that spirals from the bottom to the top. These are then divided into months, with every three months becoming a vertex that connects to its neighbouring vertices, forming a triangular facet. The position of each vertex is then modified in three different directions, a distance driven by the three climatic conditions: humidity, air pressure and temperature.
The result is a crystallised form where you could read each year’s environmental condition as you rotate it, observing how these conditions evolved over those 50 years, and understanding better how that evolution led to this majestic liquid.
Can you explain a little bit about your design for Glenfiddich?
There are many factors affecting whisky maturing in the cask, including climatic conditions such as air pressure, temperature and humidity. These climatic conditions are unique to that time and day, which can never be replicated. So the outer casing is an artistic representation of the climatic data that created this extraordinary whisky. I decrypted meteorological data into an algorithm and generated a physical design language to build the structure’s bespoke form, bringing life to every second of every day and every month of those 50 years.
Working with William Grant & Sons has been an incredible experience for me. Their enthusiasm for introducing innovation and willingness to listen to new ideas as well as enlightening me with their knowledge on a field that I was far from being an expert in, has definitely shaped this project.
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Credits
Images: Abul (Garcia's portrait) and William Grant & Sons
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