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The exclusive event held at EHL Campus took guests on an experiential journey of the brand’s story through audio-visual presentations, NFT art installations and a whisky pairing dinner
Johnnie Walker merged the past and the future with the launch of the Masters of Flavour 48, the last and final release of the Johnnie Walker Masters Trilogy Series, and the release of its first-ever NFTs created by renowned artist Kode Abdo (better known as BossLogic) on Blockbar.
Guests were invited to the EHL Campus and were able to partake in an experiential journey of the brand’s story through different rooms—past, present and future. The past showcased the story of the whiskies from the ghost distilleries that were used to create the Masters Trilogy Series; the present featured an audio-visual presentation of the whisky creation from grain to glass; and the future displayed the seven digital art pieces. Afterwards, guests were ushered to the main dining room where they enjoyed a whisky pairing dinner prepared by Burnt Ends chef-owner Dave Pynt and hosted by master blender Emma Walker.
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Only 288 bottles of Masters of Flavour 48 are available worldwide, and only seven customers will be offered the chance to purchase the NFT. Aside from the exclusive digital art, those who purchase the NFT will get the chance to go on a guided tour of the Diageo archive and a tasting of its rare expressions. View the NFTs here.
Read more: Johnnie Walker Masters of Flavour Celebrates the Old World of Rare Whisky and New World of NFTs
Masters of Flavour 48
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Dudi Aureus is the senior dining and travel editor at Tatler Singapore, covering the city’s most exciting restaurants, global travel trends, and the personalities shaping the culinary and lifestyle scenes. She also serves as co-jury chair for the Tatler Best awards in Singapore, celebrating the very best in hospitality. When she’s off duty, she can often be found at a favourite hole-in-the-wall Thai spot, savouring a perfectly balanced pad thai.
