A series of exciting firsts are taking place at Johnnie Walker, the world’s top Scotch whisky brand which counts 200 years of craftsmanship behind it.
The highly-anticipated Masters of Flavour 48 Year Old marks the third and final release of a remarkable trilogy that began with the John Walker Masters’ Edition (commemorating founder John Walker) followed by Master’s Ruby Reserve (celebrating Jim Beveridge’s 30 years in whisky). The link is and always has been the passing down of generations of Scotch knowledge and craft, currently stewarded by master blender Jim Beveridge.
The occasion is accompanied by Johnnie Walker’s, and parent company Diageo’s, very first foray into the future through digital art, comprising a once in a lifetime collection of seven pieces by Kode Abdo, a.k.a. BossLogic. The artist is known for his fancasts, and more recently, teaming up with footballer Lionel Messi to release his well-received NFTs. The “taste of generations”, as Abdo terms it, inspired him to create seven pieces celebrating the “souls of life”.